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Nike Golf: RippleTop 6 this week
Extraordinary athletes serve as idols to the next generation. Their greatness inspires, and in turn, the inspired become role models themselves. Tiger Woods idolized Jack Nicklaus. Rory McIlroy looked up to Tiger Woods. And now, Woods and McIlroy compete side by side as they fuel the dreams of sport’s future greats. It's a ripple effect. In that vein, Nike Golf has created a new film via Wieden+Kennedy Portland, "Ripple," that captures the powerful influence of Woods on a young McIlroy. "Ripple" is a story of relentless pursuit by two remarkable athletes, Woods and McIlroy, and their respective paths to greatness. Produced in one - and two-minute versions, the film follows the inspirational journey of McIlroy growing up, captivated by Woods’s awe-inspiring performances, his strokes of genius, his athleticism and his swing. Seeing fist pump after fist pump, victory after victory, and with posters of Woods in his room, the film shows McIlroy dreaming of one day competing against Woods — symbolic of the dream held by many young golfers around the world.
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