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Airbnb: Behind The Scenes - A different Paris

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Airbnb has released a new spot, “A different Paris”, which has been created specifically for Airbnb’s Asian markets. In the 60 sec film we see the Chinese heroine reminiscing about the time she spent exploring Paris thanks to the recommendations from her Airbnb host. Her memories of the “real Paris” are brought to life in a stunning visual execution using a zoetrope, one of the oldest pre-film animation devices. Measuring 3.8 meters in diameter, 11.9 meters in circumference and 1.5 meters in height, the 3D zoetrope was handmade and is a first-of-its-kind. It went from drawing board to finished structure within a period of 3 weeks and was furnished with an estimated 11,256 parts that include 1,476 figurines to create the illusion of seamless motion. The film was created over a 3-month period from June to August 2015. Agency: TBWA Singapore
Credits Other credits

Head of Marketing APAC – Matthias Schuecking

Group Account Director – Mandy Wong

Account Director – Joyce Wong

Live Action Director – Scott Otto-Anderson

Production Designer – Annie Beauchamp

Model Makers – Simon Ingerson / Yippeekiyay

Post Production – Cutting Edge

Post Producer – James Rose

Editor – Simon Njoo

Media Agency – Starcom

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