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ParticipACTION: Emojis

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Canadian children today spend almost 8 hours a day on screens. As a result only 5% get the 60 minutes of daily physical activity they need. ParticipACTION, a national non-profit organization with a mandate to promote physical activity, needed to raise awareness and encourage parents to limit children’s screen time. The spot from Zulu Alpha Kilo, Toronto features forgotten sport balls wearing icons of screen activity sad emoji faces. To drive the message home, ParticipACTION concludes the spot with an unexpected call to action, ‘don’t visit our website.’
Credits Other credits

Strategic Planner: Emma Brooks

Clients: Rachel Shantz, Rebecca Jones

Production House Producer: Karen Tameanko, Laurence Payne

Director of Photography: Tom Feiler

Video Post Facility / Editing Company: Zulubot

Editor: Mike Headford

Compositor / Online: James Andrews/Smith

Colourist/Transfer: Smith

Licensing Music House: Eggplant

Producer: Nicola Treadgold

Music: “Mr. Lonely” Bobby Vinton

Audio Mix: Zulubot

Engineer: Jared Kuemper

Media Agency: Cossette Media

Media Agency Planner: Jenny Martin

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