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SPARC (Sport & Recreation NZ): Figure Boxing

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The brief was to get young people (18-24s) more active. We knew they wouldn't do it for the sake of their health - we had to somehow make exercise fun. So we started a competition to invent new sports with the help of local comedy duo, Bill and Ben. These virals are part of an integrated campaign that launched on July 15.
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Group Account Director: Jason Wells

Senior Account Manager: Rachael Schnurbusch

Account Manager: Fran Mill

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