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New Balance: Roadkill


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Description
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“Roadkill” is part of a major campaign initiated by Almighty for the NB Zip technology. It was made in conjunction with the site http://www.nbzip.com/
Developed by Almighty, New Balance’s Digital and Non-Traditional Agency of Record, the campaign focuses on the ‘Positive Energy’ of the NB ZIP™  shoes, playing on an ‘Energy In, Energy Out’ message.
Credits Other credits

Production Company - live action: Biscuit Filmworks (Los Angeles)

Director:  Russ Lamoureux

Executive Producer:  Shawn Lacy and Eric Stern

Line Producer:  Lisa Stockdale

Director of Photography:  Joost Van Starrenburg



Production Company - Animation: Shilo (New York)                      

Creative Director: André Stringer / Jose Gomez

Lead Design: Evan Dennis

Executive Producer: Tracy Chandler

Producer: Jeremy Yaches

Animation & compositing: Evan Dennis, Dave Hill

Design Assistant: Stieg Retlin

Assistant 3D Artist: Warren Heimall

 

Music: Apples in Stereo

 

Post House: Engine Room (Boston)

Editor: Matt Rogers

 

Color Correction/ Film Transfer- Nice Shoes (New York)

Colorist: Gene Curley



Sound House: Soundtrack Boston

Audio Engineer and Sound Design: Howard Carle

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