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Navy and Australian Defence Force: What Will You Bring


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Havas Worldwide has unveiled its first dedicated brand campaign for the Navy. Part of a wide-ranging new recruitment drive, it showcases the broad career opportunities offered by the Navy. The fully integrated campaign will roll out nationally across multiple channels including TV, cinema, out-of-home, digital, print and radio. The content focuses on demonstrating the Navy experience in order to build a deeper connection with young men and women. By showing the parallels between their lives today and what life could be like for them in the Navy, it demonstrates the Navy’s ability to recognise and actively develop the potential of new recruits.
Credits Other credits

Managing Director: Dan Smith

Client Business Director: Alex Ball

Senior Account Manager: Brad Luo

Planning Director: Eryl Thomas

Senior Strategic Planner: Peter Pippen

Senior Broadcast Producer: Roslyn Payne

Digital Producer: Olivier Boulbain

Head of Design: Darren Cole

Designer: Nic Adamovich, Michael Macgregor, Dylan Reid

Print Producer: Emily Fitzpatrick

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