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Ikea: The Best Day is the Everyday

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Inspiring Australians to rediscover the fun and happiness in everyday life at home, IKEA Australia has released its first retail spot under the new brand platform, ‘The Best Day is the Everyday’ to help drive customers into stores this summer. Directed by Rabbit’s Lachlan Dickie, the campaign will broadcast across TV and online and will be supported by IKEA owned channels.

The Monkeys Co-founder and Executive Creative Director, Scott Nowell, says: “Telling more of a story around IKEA products creates a memorable way to stand out in the retail space and continues the IKEA mission to help Australians rediscover the happiness in everyday life at home.”

IKEA Australia National Marketing Manager Kristin Bengtsson says: “Our new campaign celebrates the everyday like the once-in-a-lifetime day it really is and inspires us to look at familiar situations differently. It makes IKEA products the heroes and showcases their unique features and benefits in a way that brings a real sense of wonder and playfulness.”
Credits Other credits

Group Content Director: Humphrey Taylor

Senior Content Director: Kelly Howard

Senior Content Manager: Lauren Shelley

Head of TV: Thea Carone

Senior Producer: Penny Brown



Media Agency: Match



Executive Producers: Lucas Jenner & Alex Hay

Producer: Lucas Jenner

Puppeteers: Paul Trefry @ Creature NFX



Edit House: Arc Edit

Executive Producer: Joseph Perkins

Editor: Drew Thompson



VFX: Blackbird

VFX Supervisor: Nicholas Ponzoni

Executive Producer: Sam Hall

Grade: Scott Mclean



Sound House: Song Zu

Sound Designer: Myles Lowe

Executive Producer: Katrina Aquilla

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