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Ikea: The Best Day is the Everyday, 45s


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Inspiring Australians to rediscover the fun and happiness in everyday life at home, IKEA Australia has released its new Autumn campaign under the brand platform, 'The Best Day is the Everyday' to encourage customers into stores this season. Directed by Jonny & Will at Blinkink, the campaign from The Monkeys Sydney is narrated by Swedish actress Lena Endre. It will broadcast across TV, cinema and online and will be supported by IKEA owned channels.
Credits Other credits

Group Content Director: Humphrey Taylor

Senior Content Director: Kelly Howard

Senior Content Manager: Lauren Shelley

Head of Planning: Michael Hogg

Planner: Charlotte Marshall

Head of TV: Thea Carone

Line Producer: Marge McInnes

Production Manager: Daisy Bray

Storyboard Artist: Jamie Coe

Model Maker/Puppeteer: Alexander Berchert

Set/Layout Design: Arthur de Borman

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