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Top 6: August 30th 2017
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Amazon Fashion: Amazon Fashion Week Tokyo 2017 S/S Opening ActTop 6: August 30th 2017
In Japan, Amazon was not known for fashion, and the brand Amazon Fashion had little awareness, but by becoming the main sponsor of Tokyo Fashion Week starting from the 2017 S/S collection, the brand began full-fledged efforts to enter the fashion market. The objective was to develop and execute an idea for an opening reception at Tokyo Fashion Week that would message Amazon's arrival on the fashion scene in an impactful way. Agency: McCann Worldgroup Japan
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