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Hong Kong Tourism Board: Old Town Central, 2

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Wanting to encourage more people to visit Hong Kong, Grey Group and Hong Kong Tourism Board has revived the area known as "Old Town Central" by introducing people to different thematic routes to explore including: Tasting Hong Kong; Crazy for Art; Time Traveler (heritage); and Treasure Hunt. To facilitate this experience, art-inspired QR Codes have been displayed at various locations within the district. Each element of design used to create the exclusive QR Codes are inspired by the real-life experiences on offer such as visiting a temple or drinking traditional Chinese Tea. Once scanned, the QR Code takes you to a web page from where one can access the information to the four routes and locations for culture, art, heritage and dining and this is when the adventure truly begins.
Credits Other credits

General Manager, Marketing: Tina Chao

Manager, Brand Marketing: Farrida Lui

Senior Executive, Brand Marketing: Kathy Lau

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