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Canadian Down Syndrome Society: Why Sorry Is A Bad Word
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When a baby is born parents are usually showered with oohs, aahs and congratulations. The last thing most people would say to a new parent is 'sorry.' Yet this is exactly what many parents with a newborn with Down syndrome hear from friends, family and even their doctors. Already heartbroken, 'sorry' offers more heartbreak. So what should well-wishers say? Literally, the only bad word is the 'S' word. This is the point the Canadian Down Syndrome Society (CDSS) is making in its new campaign via FCB Canada, 'Anything But Sorry.' Launching to coincide with Canadian Down Syndrome Week, November 1-7, the campaign aims to educate and inform people on how to react appropriately when a child is born with Down syndrome.
Illustrators: Sasha Ortega, Elma Karabegovic, Sarah Cleaver, Amanda Disanto, Sally Fung Related |
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