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TV

Macy's: Lighthouse


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BBDO New York has created this spot starring Max, a young boy whose unwavering compassion shines even brighter than the lighthouse near his home. Though he's never met the family that lives there, there is a little girl who appears to be about his age. Her name is Lily. She recently lost her mom and the holidays just aren't the same. Max uses a clever gift to beam a message to Lily, inviting her and her father to join his family for Christmas dinner. Max shows us that while any gift is nice, the perfect gift brings people together. Shop Macy's Holiday Gift Guide for an expertly edited collection of gifts for everyone on your list.
Credits Other credits

Business Affairs Manager: Nancy Espinal

Music Producer: Rani Vaz

Group Planning Director: Lindsey Gonnella

Planning Director: Jennifer Hunley

Communications Planning Director: Nicole Landsman

Communications Planner: Julie Naidu

Senior Account Director: Corey Cirillo

Account Director: Lauren Munilla

Account Manager: Justin Perrelli

Account Executive: Charlie Kunze

Assistant Account Executive: Maddy Bell

Line Producer: Jeff MacDougall

Editorial Company: Whitehouse Post

Editor: Russell Icke

Asst Editor: Emma Platek

Executive Producer: Caitlin Grady

Producer: Pamela Heller

Post Production / EFX: Blacksmith

Executive Producer: Charlotte Arnold

Producer: Anu Nagaraj

VFX Supervisor: Daniel Morris

Lead Compositor: Daniel Morris

Compositing: Margolit Steiner

Compositing: Robert Bruce

Compositing: Jay Lee

Compositing: Jacob Slutsky

Compositing: Ivan Zwarts

3D: Tuna Unalan

Music: Barking Owl Sound

Music Arrangement: Barking Owl

Music Supervision: Barking Owl

Creative Director/Partner: Kelly Bayett

Producer: KC Dossett

Composer: Brian Canning

Composer: Ethan Walter

Sound Mixing: Sonic Union

Mixer: Steve Rosen

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