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Macy's: Deeper Beauty


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This season, beauty routines are centered in modern freshness and revitalization, with looks that highlight everything from natural and simple to bold and elaborate. Macy's Beauty is helping customers look and feel their best in their own skin and adopt the hottest trends, whether it's the ombre lip, strong eyebrows, or a simple three-step routine. With its expansive assortment of the best products and brands, knowledgeable beauty advisors, and the freshest content on trends, Macy's enhanced beauty shopping experience in store and online offers customers their favorite cosmetics, skincare and fragrances that fit their style and routine. To encourage women everywhere to "find your beautiful, inside and out" Macy's new online campaign, created by BBDO, New York, titled "Deeper Beauty," celebrates every woman, everywhere, and their varied expressions of beauty through stories and videos that tell the honest experiences of different women in today’s world.
Credits Other credits

Senior Designer: Michele Angelo

Senior Project Manager: Noreen Masih

Junior Producer: Danielle Lukacs

Music Producer: Julia Millson

Business Affairs Manager: Heather Weissman

Influencer Manager: Lucy Bennett

Production Services Director: Jessica Nugent

Group Planning Director: Yin Chung

Communications Planner: Julie Naidu

Senior Director: Corey Cirillo

Account Manager: Justin Perrelli

Assistant Account Executive: Maddy Bell

BBDO Studios Lead: Michael Gentile

Line Producer: William Crouse

Editorial Company: BDO Studios

Editor: Ed Yonaitis, Ryan Dickie

Assistant Editor: Carlos Perez

BBDO Studios Lead: Michael Gentile

Assistant Editor: Jasmine McCullough

Executive Producer: Traci Carlson

Producer: Tyler Byrne

Color Company: Goldcrest Films

Colorist: Nat Jencks

Color Producers: James Reyes, Jay Tilin

Audio Company: Fall On Your Sword

Mixer: Tommy Stang

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