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Top 6: December 6th 2017
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Netsafe: Re:scam

Re:scam
Top 6: December 6th 2017
DDB New Zealand has teamed up with Netsafe, New Zealand's independent online safety organisation, to design, build and launch an AI weapon against scammers: Re:scam. The new artificially intelligent (AI) email assistant has been rolled out at a critical time - with cybercrime costing New Zealand hundreds of millions of dollars per year. Re:scam works by occupying the time and resources of scammers through deploying a well-educated AI. Instead of junking or deleting a scam email, you can forward it to Re:scam who will continue the conversation until the scammer stops replying. Re:scam's powerful AI is capable of assuming multiple personas, engaging scammers in a two-way, ongoing exchange that wastes the time they otherwise could have spent targeting potential victims. It can imitate real human tendencies by using humour and making grammatical errors, all while collecting data that will help to bring down criminals by exposing their vulnerabilities. Since its launch two weeks ago, Re:scam has been forwarded over 170,000 scam emails by scam-fighters across the globe - including Australia, the USA, across Europe and the UK. It has already won two digital awards, receiving recognition as 'site of the day' by both the FWA and the CSS.
Credits Other credits

James Blair - Lead Business Partner

David Owen - Business Manager

Jarrod Stevenson - Business Coordinator

Johannes Gertz - Executive Digital Producer

Jason Vertongen - Head of Digital Design

Paul Hutcheon - Lead Front End Developer

Wihan Meeholz - Social Creative Director

Liam Norris - Social Planner

Harry Wilde - Social Manager

Marcel de Ruiter - Studio Director

Claudia McDonald - Managing Director - Mango

Max Burt - Senior Account Manager - Mango

Chloe Tonkin - Account Manager - Mango

Martin Crocker - CEO - Netsafe

Sean Lyons - Chief Technology Officer - Netsafe

Alistair Haydock - Director of Outreach - Netsafe

Kimberley Burgess - Marketing & Communications Officer - Netsafe

Elizabeth Maddison - Communications & Engagement Advisor

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