Broken Back x vente-privee: THE FIRST MUSIC VIDEO IN WHICH YOU ARE THE STYLIST

In this world first, Ideas For Music puts the viewer in the driver's seat. At each click, you have the power to switch the characters' styles and see where these different looks take you! This interactive music video for French electro-folk artist BrokenBack is a blast and, to top it all off, online retailer Vente-privee gives you the opportunity to get the clothes from the video on their exclusive sale page.
This interactive idea is the latest from French creative studio Ideas For Music and was spearheaded by From Paris Agency for online retailer Vente Privee as a part of the brand's "Entertainment Shopping" positioning.