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Top 6: June 13th 2018

Volkswagen Trucks: The Custom-Made Film

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Top 6: June 13th 2018
Since Volkswagen Trucks have been pointing out for years that they’re custom-made to fit the needs of their consumers, "The Custom-Made Film," created by AlmapBBDO for the brand, is just that way custom-made to meet their customers' desires. If they turn their phones horizontally, people will see one version of the story of George's life. If they watch vertically, they'll see another take on the story. By simply changing the phone's orientation, users can switch between modes, and the story will adapt automatically. To make this all possible, the film was shot using a square, 1:1 aspect ratio, with the most important elements always in the middle of the screen. That way, the scenes adjust automatically to horizontal and vertical formats, depending on the movement of the phone, squeezing or stretching the image. Each version has its own screenplay and narration, which follow the two different readings of the story, both produced by Yourmama and Punch Áudio. At the end of both stories, both versions of George find what they were looking for: trucks custom-made to fit their own specific desires, illustrating the customizability of Volkswagen Trucks.
Credits Other credits

Partner: Luiz Sanches

RTV: Vera Jacinto, Diego Villas Bôas, Tatiana Martins.

Executive Production: Mayra Faour Auad, André Pinho and Fernando Carvalho

Line Producer: João da Terra

Sales/Strategic Planning: Patrícia Caldas

Assistant Director: Fernando Tiezzi

Production Director: Latino Melo

Post-Production Coordinators: Rodrigo Parente and Malaika Cipriano

Editing: Pedro Andreta

Post-Production: Clan VFX

Final Editing: André Maluly

Audio Production: Punch Áudio

Producer: Cristiano Pinheiro

Music: Gabriel Duarte, Cristiano Pinheiro

Narrators: Paul, Tatá Guarnieri

Producer Liaison: Lili D. Aragoni

Coordination: Cristiane Oliveira, Karina Coviello

Client Services: Filipe Bartholomeu, José Lopes, Leandro Gregório, Bruna Gomes, Luis Buratin and Vinicius Larrea

Planning: Sergio Katz, Denis Camargo, Aline Alonso and Júlia Albero

Media: Fabio Urbanas, Felipe Proença, Thais Corsi and Marianna Rufino

Technology Director: Eduardo Bruschi Cardoso

Project Manager: Wagner Gomes


Client Approval: Ricardo Alouche, João Herrmann, Alexandre Campiotti and Marilia Mizuno

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