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Top 6: June 13th 2018

Johnson's Baby: Play Street

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Top 6: June 13th 2018
In The Philippines over 35,000 children become victims of road accidents every year, mainly from playing on the streets. Johnson's Baby has been advocating the importance of outdoor play in a child's holistic development for many years. So BBDO Guerrero and Johnson's Baby co-created Playstreet, a campaign that urges drivers to slow down and drive more safely on streets where children play. Parents were invited to sign up their kids' playstreets to be marked on Google Maps and Street View with monsters that are inspired by children's drawings. This campaign was also supported by social media ads, PR coverage, and on-ground events. Most importantly, data gathered from this campaign was sent to local government officials and GPS app makers to appeal for more street signs and alerts.
Credits Other credits

Designers: Gab Garcia, Franco Villaflor

Freelance Illustrator: Jano Gonzales

Head of Digital: Roshan Nandwani

Innovations Director: Anna Bigornia

Digital Experience Manager: Oleg de Leon

Digital Trainee: Marcus Ramos

Head of Integrated Production: David Wright

Editors: Myles Capareda, Rutherford Celino, Natalia Burgos

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