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Top 6: July 11th 2018

MGM Resorts: Karaoke

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Top 6: July 11th 2018
MGM Resorts International hosted a special celebration of the first-ever Stonewall Day on June 28th, providing new versions of love songs and allowing singers to pick a pronoun, customize the lyrics to their preference. This event was an extension of MGM’s UNIVERSAL LOVE project, which featured a collection of reimagined love songs for the LGBTQ community and was held at the iconic Stonewall Inn. A video of the event will be distributed online and in social media. Stonewall Day honors the Stonewall Uprising, widely considered the beginning of the gay rights movement. MGM Resorts worked with the Stonewall Inn and the Stonewall Inn Gives Back Initiative to join in this historic event. Stonewall Day is a program of Pride Live Nation, a social advocacy and community engagement platform for the LGBTQ community. Each singer at the Stonewall Inn karaoke night was be able to sing their song using a male, female or non-gendered pronoun using a Universal Love-branded interface. MGM Resorts created an app to run the selected songs on the karaoke unit and a songbook for karaoke singers to follow. Agency: McCann, New York
Credits Other credits

Kelsey DaHarb – Junior Art Director

Oscar Gierup – Junior Copywriter

Kristina Samsonova – Junior Art Director

Christine Lane – SVP Executive Producer, Innovation

Phoebe Chao – Innovation Producer

George Katz – Design Director

Scot Beck – EVP Executive Account Director

Tessa Cosenza – Account Director

Daniel de la Torre – Account Supervisor

Jessica Avery – Senior Project Manager

Dan Wilkos – VP Strategy Director

Karishma Shah – Social Strategist

Eric Johnson – SVP Executive Music Producer

Dan Gross – Music Producer

Sam Belkin – Business Manager

Eric Perini – Senior Brand Content Creator

Brett Berman – Brand Content Creator

Erik Kroha – VP Technology Director

Ben Thompson – Senior Developer

Chava Quinn – Digital Producer

Eileen Kaufman – Executive Print Producer

Jeremy Miller – Chief Communications Officer

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