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Ulta Beauty: The Possibilities are Beautiful

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Ulta Beauty’s new ad campaign, “The Possibilities Are Beautiful,” launches in September and will run through December. Created in partnership with McCann New York, the campaign illustrates the beauty retailer’s belief that nothing is more beautiful than possibility and that it sees possibilities in each and every person. Launched September 2, the ads feature people from a spectrum of age groups, ethnicities, body types and gender identities. The team took the approach of ‘casting with meaning’ by including the stories of people who are realizing what their dreams, coming into their own and going beyond what they thought was possible.
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Ulta Beauty

Dave Kimbell, Chief Merchandising and Marketing Officer

Shelley Haus, SVP Brand Marketing

Karla Davis, Senior Director, Marketing

Cara Bonilla, Senior Creative Director

Lisa Lu, Senior Integrated Marketing Manager

Joanna Rath, Associate Marketing Manager

Devika Bulchandani, President, McCann NY

David Moore, EVP Director of Brand Content

Nathy Aviram, Chief Production Officer

Jeremy Miller, Chief Communications Officer

Rahel Rasu, SVP Director Brand Communications

Danielle Korn, EVP Director Business Affairs

Sam Belkin, Business Manager Music

Natalie Hernandez, Business Manager

Jaclyn Currie, SVP Executive Account Director

Colleen Moisio, Account Director

Diandra Garcia, Account Supervisor

Dani Gredoña, Account Executive

Stephanie Loucas, Assistant Account Executive

Lee Maicon, Chief Strategy Officer – North America

Laura Frank, SVP Group Strategy Director

Jessica Mendoza, VP Strategist

Claire Stewart, Sr Strategist

Alex Goldklang, Associate Project Director

Work Editorial

Bill Smedley, Editor

Erica Thompson, Executive Producer

Jamie Lynn Perritt, Producer

Mike Horan, Assistant Editor


Margolit Steiner, Joey Deady, Flame Leads

Charlotte Arnold, Executive Producer

Anna Toyama, Producer


Rob Fielack, Sound Mixer

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