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Top 6: October 17th 2018

Max Burgers: Every Second

Top 6: October 17th 2018
On the 14th of June, Swedish burger chain MAX became one of the first companies in the world that are Climate Positive, meaning every bite of their burgers helps to improve the climate. The site got a lot of attention a while back, using open data from McDonald’s that showed the company’s global consumption, every second – giving people around the world a perspective of the massive amount of food that is being produced and sold. MAX now takes the opportunity to turn their own similar data into something positive by collaborating with to show how today’s consumption actually can contribute to a better climate if you choose to go to MAX instead.
Credits Other credits

Client: MAX

CRO & CSO: Kaj Török

Chief Marketing Officer: Tobias Karlsson

Head of Media & Digital Marketing: Kristoffer Stenqvist

Marketing Project Manager: Frida Sjödin

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