PSA: This is Scare

Experience, design and engineering company Dare has today launched an interactive charity web app: ‘This is Scare’. It aims to raise awareness and prompt action for people to adopt black cats, who have a hard time being rehomed - particularly around Halloween. The site, which mimics a well-known dating app that rhymes with ‘Cinder’, urges users to swipe left or right through a series of cats’ profiles. When they swipe on Scare, the sole black cat, users will enter a chat with the witty cat-bot. Scare highlights the difficulties black cats face when looking for new homes, before prompting a match to make a donation and maybe even think about adopting a kitty themselves.