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Top 6: November 28th 2018

St. Mungo: Potential

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Top 6: November 28th 2018
All the big names have now launched their big budget Christmas ads, to much fanfare. But now, the least expensive Christmas ad of 2018 has just been launched for St. Mungo’s, the homeless charity. It cost just £6,000. ‘Potential’ was created by AMV BBDO and Rattling Stick. The spot highlights the charity’s work in ending homelessness and rebuilding people’s lives. This is a critical time of year for homeless people, hence the drive to fundraise for the people most in need at Christmas time. The film was made over two days on the streets of London by first-time director Josh Carpenter. It shows homeless people dressed for the jobs they could do in the future.
Credits Other credits

Business Affairs: Maxine Thompson

Edit Company: Stitch

Editor: Jack Singer

Post Production Company: The Mill/EG Plus

Graphics: Max Henderson

Music Company: Pirate Studios

Artist: Alex Ohm

Producer: Max Dobson-Brown

Sound Company: GCRS

Sound Engineer: Aaron Taffel

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