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NZ Transport Agency: The Unsell
Clemenger BBDO Wellington and NZ Transport Agency have launched a new campaign to reduce young driver fatalities by getting them into safer cars. The work came from the heart-wrenching observation that only the parents who attend crashes know to choose safe cars for their own teens. In the launch AV, we see these experts share their insights in an unexpected way, at least for some unsuspecting parent.
Principal Scientist: Paul Graham Related
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