A study by the National Traffic Department in 2021 showed that 62% of traffic deaths in Brazil are caused by drunk driving. And the wake-up call: the main victims are young people. In light of this, Mindubier asked the agency for more than a campaign to raise awareness - it wanted a way to actually help young people (18-25 years old), its principal customers, not drive when they drink Mindubier.
Agency: Propeg
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