BEST TV
Winner: Apple '
No Frame Missed'. We're used to Apple demonstrating the benefit or utility of a single feature with exceptional creativity, and traditionally that's been with a very contemporary, arty, energetic or humorous tone and execution. This piece is distinctly different, and I honestly didn't think I'd see them take such an emotional, issue-based approach to showing off their camera stabilisation. It's a compelling foray into an emotional space for their shot on iPhone production approach. We're all talking about humanity in advertising at the moment, well here you go.
Runner-up: New York Lottery '
Why Four'. Let's lighten things up around here. If you're going to run with a gag you better write it well, cast it well, and make me laugh. You can tell they had a lot of fun with this one, and the product sticks with me. So New York. 'Four formaggis', 'And the other guy', great bits that help me forgive them for the branding in almost every shot.
BEST OUTDOOR 
Winner: Skoda '
Watch The Femmes'. I love the shit out of this idea. Nothing's been as tactically savvy and executionally sharp at the Tour de France since the Nike Chalkbot. Fun, compelling, irreverent, gained the PR it was intended to, as any tactical idea must. Just the perfect way to rightly demand eyeballs for the women's event when everyone's got dicks on the brain. Wish I'd done it.
Runner-up: MasterCard '
Transit Tales'. I'd love to see the metrics on this but applaud the effort. Stories as long as the commute is great. Just a simple, human insight and a smart, well-produced execution to match that delivers positive sentiment for MasterCard.
This week's guest judge is
Neil Walker-Wells, Chief Creative Officer at
not so secret in Canada.
Neil started his path in creativity as a fine-dining chef but after seven or so years chose the heat of the pitch process above that of the grill. He's launched Virgin Atlantic in the Middle East, sparked furious debate for GoDaddy in the NBA, stepped up the NFL's fantasy game, created a world first AI campaign for Nissan, refreshed the CBC brand, and helped save lives with Signal for Help. He's recently launched
not so secret, an independent creative advertising and production agency based in Toronto.
