BEST TVWinner: Ladbrokes '
Rocky'. You know what they say. If it's iconic, don't f*** with it. But every once in a while, you see something so lovingly crafted and respectful and entertaining, that you can only say "Well f***ed with".
Runner up: Globant '
1000 Slides'. This went viral and rightly so. We've all had the quality over quantity conversation at some point in our life. We have also sat through mind numbing presentations as well. This one is incredibly funny, because it's absolutely true. It's human nature both at its best and its worst. Brilliant!
BEST PRINTWinner: Charlie Chaplin Museum Foundation '
Silent Frown'. Admittedly, there's some bias here, because this comes from the DDB Mudra group. But that should not take away from the spectacular craft involved in this piece. A clever premise looks great on paper, but to get it working on print in such an awesome way isn't that simple.
Runner Up: Fantasilandia '
Personal Therapy'. The therapist's couch is one of the most recognisable pieces of furniture. This is such a fresh take on it. To make an important point.
BEST OUTDOOR Winner: Melanoma UK '
Exposed Risks 01'. Simplicity employed to devastating effect. Enough said.
Runner Up: CERT NZ '
Big Password Energy'. I better change my password. I cannot believe that 123456 is not the most secure. But jokes apart, here's a piece of advertising that solves a very real problem, while being instructive, entertaining and empowering at the same time.
BEST INTERACTIVEWinner: MIA Mums In Ads '
876K Hand Cream'. A brutal takedown of the tokenism you see every single year. A powerful message told with a twinkle in the eye does not take away the impact. A prime example that humour doesn't trivialise an issue, in fact it provokes thought.
Runner Up: Budweiser '
Royalty Free Bot'. A new age problem. A new age medium. And a new age solution. Good old creativity. A microcosm of advertising for today and a bit of tomorrow (unless all that changes).
This week's guest judge is Vishnu Srivatsav, national creative head at 22feet Tribal Worldwide in Bengaluru, India.
A two-time Cannes Gold Lion winner, and recipient of over a 150 international and national awards, Vishnu Srivatsav, creative head- South is in charge of the creative output of the DDB Mudra's robust client roster including Puma, Royal Enfield, TTK Prestige, USL- Diageo (McDowell's No. 1, Royal Challenge, among others), Peter England, Glance, Pepsico, Tanishq, Xiaomi, Porter and many more.
With experience of over 20 years, Vishnu began his career with RK Swamy BBDO and has also worked with leading creative agencies including FCB Ulka and Grey Worldwide.
Some of the other world-renowned brands that he has worked with include Gillette, DHL, Fiat Punto, Honda Brio, Duracell, Killer Jeans, Indian Oil, Britannia, Bajaj Allianz Insurance, Dabur, Bharti Axa Insurance, Reliance Mobile, National Geographic Channel, Aircel Cellular, Lee Jeans, 3M, Dell and TimesPro.
He has also worked on projects pertaining to Behaviour Change and Social impact including projects on sanitation with UNICEF and a project on AIDS awareness among transgenders with the Tamil Nadu AIDS Initiative and the Bill and Melinda Gates Foundation.
In 2013 and 2014, his work for Duracell has won back-to-back Cannes Gold Lions, as well as a Bronze Lion. He has also been awarded with a Cannes Bronze Lion for his work on DHL in 2013. Other commendable accolades won by him include an Adfest Gold Lotus, D&AD Inbooks, One Show Merits, and a Pencil from D&AD for 'Writing in Press Advertising'.
Adweek named his campaign as one of the world's best print campaigns of 2014, and his film for Gillette is still one of the most watched ads on cricket on YouTube.
He and his team from DDB Mudra South, created the iconic Suede Gully work for Puma, which was also recognized at Cannes 2018 with 3 shortlists.
He also worked on the Battlegrounds Mobile India (known as PUB-G worldwide) campaign for Responsible Gaming, which was awarded the Grand Prix and 3 Golds in Spikes 22, a D&AD pencil and a Bronze Lion in Cannes 2022.
