Prime Video, an exclusive broadcaster of UEFA Champions League football in Italy, celebrated the magic of the competition with an exciting initiative, a special live broadcast of one of the season's biggest knockout fixtures with the Neapolitan fans. "The Laundry Screening", created by Publicis Italy / Le Pub for Prime Video, surprised the city by bringing the fixture between SSC Napoli and Eintracht Frankfurt right to the heart of Naples, in the Spanish Neighborhood, offering a unique immersive experience to the Azzurri fans in attendance. A special projection on white sheets and "between the hanging clothes" was constructed in this iconic and historic neighborhood,
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