âAchha Kiya Insurance Liyaâ (Good, I took Insurance!) is a ground-breaking attempt by the GIC (General Insurance Council) to change Indiaâs beliefs and behaviours towards general insurance. The initiative is aligned with IRDAIâs broader vision of insuring all Indians by 2047. The inevitable ânot so good timesâ in the lives of âgood peopleâ around us make the perfect point for insurance. When people actually realise the power of insurance and say/feel âGood, I took insuranceâ!
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