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Seen and noted
 Action toys battle it out in this viral from The Viral Factory aimed at raising awareness of AIDS among the youth in the UK. VIEW THE SPOT  AMV BBDO, London has aired a 60 second spot for Guinness to coincide with this month's Rugby World Cup in France. Directed by Marc Craste @ Studio Aka. VIEW THE SPOT  One of four new films for The British Army. In this spot, directed by Pink Film Company's Michael Geoghegan, two recon snipers come under pressure when their target subjects appear to spot them. VIEW THE SPOT  This is the first of 3 animated films produced by Saatchi's London to promote the D&AD Awards 2008 Call for Entries. The films feature interviews with Yellow Pencil winners who reveal how they came up with that elusive great idea; how by repeatedly asking the question, âBut is it a Pencil?â they produced work that colleagues, clients and juries wished theyâd come up with. The films were animated by D&AD Student Award 2007 winners. VIEW THE SPOT  Ivan Zacharia's first commercial to be shot in the UK for nearly 3 years is this little 60 sec. number for Tesco Florence and Fred via The Red Brick Road, London. VIEW THE SPOT  DDB London has put to air 'City Lights', a new corporate spot for Phillips, directed by Pekka Hara @ Blink Productions, London. VIEW THE SPOT MOTHER TERMINATES THE POST OFFICE ANTS The Post Office in the UK has launched a new advertising campaign via new agency, Mother London. The campaign kills off the long-running animated ants from the previous Post Office ads in favour of celebrities. The first ad features Joan Collins as the first customer to visit a Post Office branch. Other celebrities set to appear in future executions include Bill Oddie, Westlife, and Keith Harris and Orville. The fictional Post Office team in the ad is led by sub-postmaster Ken, played by John Henshaw, whose has previously appeared in 'The Royle Family' and 'Life on Mars'. VIEW THE SPOT  To promote Nikeâs new five-a-side football initiative, Wieden & Kennedy London commissioned Draw Pictures director, Michael Williams, to create a strikingly visual viral campaign. The resulting five films â each representing a killer move, a.k.a âThe Deadly 5â â have incredibly high production values by normal viral standards. The films pit slow-mo football action (shot at 900 fps, using a Weisscam HD rig) in an industrial, unearthly midnight world of time-lapse photography. The unusual juxtaposition of speeds in a single shot creates a distinct aesthetic style whilst functionally demonstrating Nikeâs five essential five-a-side skills. VIEW THE SPOT  Saatchi & Saatchi, London was asked by the NSPCC to create awareness of their 'bethefullstop.com' website. These ads appear as both press and bus panels. See the TV in a previous posting from yesterday. VIEW THE 'HELEN' AD VIEW THE 'GEMMA' AD VIEW THE 'JOE' AD NEW NSPCC WORK FROM SAATCHI & SAATCHI LONDON The NSPCC are the UK's biggest children's charity, their purpose to end cruelty to children, full stop. Saatchi & Saatchi London were briefed to raise awareness of the NSPCC's 'bethefullstop.com' website. "We really enjoyed the process of making this. Hats off to the whole team, especially the director, Sebatian Strasser from Blink London. His idea to shoot with a handycam was inspired," said Saatchi & Saatchi copywriter/art director Julian Andrews. VIEW THE SPOT ANDY'S: MAKE OR BREAK TIME The Andy's new site, created by Mother, London, gives your best creative a thumbs up or down. With the 'Instacritique Work System'. the 2008 International Andy's pits your best spot against five of the best creative judges in the arena - namely CP+B's Alex Bogusky, TBWA's Gerry Graf, la comunidad's Jose Molla, DDB's Bob Scarpelli, Mother London's Mark Waites - plus an average man on the street. Creatives simply upload their work into the system, select from five facets of motivation - Praise Me, Guide Me, Mock Me, Reject Me and Confuse Me - select their judge of choice and click on the "I'm Ready" button to see how they fare. VIEW THE SITE  WCRS London and Hibbert Ralph Annimation has combined to create a 2d animated commercial for Sky using very traditional influences. The main character 'Cool Cat' walks along spreading joy to the beat of Three Dog Night's 'Joy to the World' VIEW THE SPOT  This dramatic spot via agency Proximity London, and directed by Michael Cayton Jones (of âMemphis Belleâ, âRob Royâ and âScandalâ fame), is presented as a real-world sea-based drama that turns out to only be a training session in an RNLI tank. VIEW THE SPOT BBH ASKS 'WHAT DO YOU WANT TO BE WHEN YOU GROW UP?' Viral for BBHâs graduate recruitment drive, directed by Karen Cunningham. A group of young school children are asked by their teacher - âwhat do you want to be when you grow up?â Whilst most have uninteresting or weird ambitions, Charlie on the other hand is already aspiring to a life in an agency... VIEW THE VIRAL SWEET INTERACTIVE MUSIC VIDEO FOR PET SHOP BOYS Interactive music video for Pet Shop Boy's latest album. The Rumpus Room, London has created a multiplatform project that combines The Sweet Shop's film production values, with The Rumpus Room's focus on campaigning, participation, design and community. Integrating QR-codes (http://en.wikipedia.org/wiki/QR_Code) into the the film aspect of the project has allowed the audience to access online destinations where they can get informed and get involved in issues around civil liberties. VIEW THE VIDEO AMV BBDO UNVEIL NEW ECONOMIST CAMPAIGN The new AMV BBDO campaign for The Ecomomist. It is a departure from the white type on red style, aimed at attracting a younger audience. 6 illustrators were commissioned. VIEW AD 1 VIEW AD 2 VIEW AD 3 VIEW AD 4 VIEW AD 5 VIEW AD 6 VIEW AD 7  WCRS/COI, London has put to air a new spot for the Royal Marines, directed by Martin Krejci via Stink, London. VIEW THE SPOT TOP SPOT: SONY BRAVIA 'PLAY-DOH' FROM FALLON AND BUDGEN Here it is. The much anticipated new Sony Bravia spot from Fallon London and Frank Budgen. Enjoy what is certain to be one of the big winners at awards shows in 2008. VIEW THE SPOT  One of three launch spots for Wrigley's New Product '5 Gum' via Abbott Mead Vickers BBDO, London, directed by Dante Ariola @ MJZ. VIEW THE 'RAIN' SPOT VIEW THE 'COBALT' SPOT VIEW THE 'FLARE' SPOT  DDB London has aired a new spot for Hasbro's Trivial Pursuit, which is full of absolutely useless facts. VIEW THE SPOT  The first ad in a new campaign for BBC Radio2, via Rainey Kelly Campbell Roalfe Y&R, London, which highlights the great line-up of presenters on the station stars Russell Brand. VIEW THE SPOT  McCann, London has created a poster campaign to launch the new Heinz Ketchup with a Twist varients. VIEW THE 'GARLIC' AD VIEW THE 'CHILLI' AD VIEW THE 'SWEET ONION' AD PADDINGTON AND MARMITE: EITHER LOVE IT OR HATE IT DDB London's brief: To get Marmite lovers adding Marmite to their sandwiches. Rob Messeter, one half of the creative team who created this campaign, comments: âThis campaign gets Marmite fans to think about how Marmite could make their sandwiches a bit more interesting. Marmite and Paddington are both icons of British culture and a real family favourite; bringing the two together allows Marmite to reach out to the mainstream again, while retaining the Marmite irreverence and quirkiness. This campaign also works to move forwards the much-loved âlove it or hate itâ concept.â VIEW THE SPOT  Fallon London is teasing us with this spot for Sony Bravia. The ad world can't wait for the reveal, which has a lot to live up to. VIEW THE SPOT  McCann London has created a print campaign for Mastercard to run in the timeout guide to shopping. VIEW THE 'JEANS' AD VIEW THE 'BAG' AD VIEW THE 'SKIRT' AD ONE LAST CIGARETTE FROM CDP LONDON Books of matches containing only one match were left around pubs in London to coincide with the UK smoking ban. Research shows that smokers' resolve to quit improves if they can have one last cigarette. VIEW THE AD  Smokers aren't just endangering their own lives, but the lives of those around them too. VIEW AD 1 VIEW AD 2 VIEW AD 3  This TV spot out of Ogilvy, London is the first for Tilda in four years and is part of a multimedia campaign to drive re-appraisal of the brand by quality conscious consumers. The TV spot sees an Indian distraught and upset that her son has started to cook his basmati rice in the microwave. She is seen sitting on her sofa in utter disbelief that he has shunned her Basmati rice as well as the family values and tradition, and instead he has chosen to embrace Tilda Steamed Basmati. Evidently the new microwaveable rice tastes no different to his motherâs, and it can be made in just two minutes. VIEW THE SPOT BROADBAND NOW AVAILABLE HERE Ambient from Chi & Partners London that lets people know that the Carphone Warehouse now does broadband. VIEW THE AD VIEW A CLOSEUP VIEW A SECOND CLOSEUP  Clemmow Hornby Inge and Partners, London has put to air a beautifully crafted commercial for Lexus, focusing on the car's green credentials, directed by Adam Berg via Stink, London. VIEW THE SPOT  Miles Calcraft Briginshaw Duffy, London has aired a disturbing anti-gun spot on behalf of the Metropolitan Police, directed by Ben Dawkins via Stink, London. TRIDENT is targeting 13 to 19 year olds in a bid to dissuade them from becoming the gunmen of the future. The campaign features radio and TV ads produced from real prisoners' views to bring the message home: "Don't blow your life away". VIEW THE SPOT  Lowe London has put to air its latest epic, 'La Bouteille', for Stella Artois, directed by Martin Krejci via Stink, London. A bottle of beer has never been this elusive. VIEW THE SPOT MOTHER INKS LONDON Mother's latest campaign from Discovery channel - promoting their new series on London Ink. The tattoos on the sculptures have been designed by Louis Malloy, the star of the show. He is the Beckhamâs tattooist. They are also giving away three different tattoos in the Observer on Sunday 23 September. They were each designed by the three other stars of the show: Dan Gold, Phil Kyle and Nikole Lowe. All of the tattoos are based on combining classic tattoo iconography with London imagery and are based around the idea âLondonâs Getting Ink.â Mother will be âclean stencillingâ city sidewalks next week while the sculptures are up. So the city itself will be getting tattooed. The swimmer is 35-feet long and will be in Potterâs Field at Tower Bridge from Sept 18-23 and will then be moved to Greenwich Park. His tattoo is a classic Japanese Carp shown on a bed of chips and newspaper with a Japanese wave-style splash of vinegar on top. The girl is 18-feet long and will be sticking her head into a normal-sized photo booth. She will be in Victoria Station for two weeks starting Sept 20. Her tattoo is a âglorious pigeon,â which is a stylized pigeon done up like a classic âwar eagleâ tattoo, complete with tattered feathers and a gimpy foot. VIEW SWIMMER VIEW SWIMMER (CLOSE-UP) VIEW GIRL VIEW GIRL (CLOSE-UP) FALL IN LOVE WITH DRIVING AGAIN The brief for Digitas, London was to launch the new Vauxhall Astra and showcase its panoramic windscreen. Says the creative team: "Working to the Astra campaign thought 'fall in love with driving again' we faced the tough task of bringing the driving experience to life in an online space. "The idea we came up with was 'Photo Journeys', a microsite that pulls in photographs from Flickr to create a virtual journey through which users can 'drive' and view through the panoramic windscreen. "This campaign showcases the new Astra's panoramic windscreen in a fresh and innovative way, providing a vivid demonstration how rich and engaging advertising can be in the digital space. "It is an example of how the advertising world can work alongside the online community without being clumsy or corporate." VISIT THE SITE  Next's first tv advertising for 12 years. Direct to client job, collaborative process between Next and Love. Says director Ben Hume-Paton: "It was quite a challenge making this film, I wanted the effects to blend seamlessly without getting in the way of the performances" VIEW THE SPOT  Young and old dream of educated futures and the doors they'll open for them. Shot on High-Speed in Cumbria, Northern England. Stuart Douglas was also DP on this film via The Bridge, Glasgow. Said director Stuart Douglas: "The notion that the imagination can be the passport to the rest of your life as a metaphor for education really appealed to me. I tried to keep it really simple and let the viewer take whatever journey they wanted, using these images as the starting point." VIEW THE SPOT THERE'S SOMETHING VIRAL IN THE WATER This V WATER viral, via 20:20 London, is a charming animated story that plays on the concept of V WATER making even the toughest London day just that much better â the âhelping handâ of V WATER brings to life the playful and friendly tone of the brand while reinforcing its strapline, "There's Something In The Water". VIEW THE SPOT  BBH London has launched a new brand advertising campaign for British Airways, led by this spot written by John Hegarty. The through-the-line campaign will be launched with this new television ad, followed by cinema, radio, press and online. The television and cinema ad shows British Airways staff demonstrating their commitment to great service and to making the flying experience special by bringing the best of what they offer to everyday life. The film shows 20 of British Airwaysâ own people from ground staff to cabin crew interacting with real passers-by in the Rocks areas of Sydney, Australia. The ad captures moments of service that include staff offering help with directions, cooling towels and drinks and assistance with taking holiday photos. VIEW THE SPOT  Bryan Ferry appears in Saatchi & Saatchi, London's latest Carlsberg TV commercial as a support act to a trio of pub karaoke singers. The spot, which uses 25,000 extras, opens with three lads arriving by helicopter to the back stage area of a packed festival arena where they are treated like famous rock stars - complete with back massages. VIEW THE SPOT « First « Previous Next » Last » 164 of 173 |
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