Seen and notedClaiming another stake in audience numbers
On the whole, today's vampire shows and films are targeted at kids. This is where True Blood is different. Every episode is filled with gore and explicit sex scenes - sometimes at the same time. Agency: DraftFCB Auckland
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Inspired by a well-known advertising claim, this campaign from El Cuartel, Spain conveys a positive message about the brand. It extrapolates the health benefits to the company through a simple though striking visual image.
VIEW THE AD Middle Earth is alive in New Zealand
If you're a Tolkien fan, then one country alone is absolutely synonymous with where his fantasies have been brought to life. And that's New Zealand. New Zealand is Middle-earth on earth. A place where Gandalf strides, Hobbit's walk, Gollum creeps and where rings are to be found. And where Frodo and Bilbo go on amazing quests through a landscape that is as heroic as anything else depicted in the films.We wanted to let audiences know that what appears to be a fantasyland is in fact a real place to be enjoyed by all visitors. And we wished to blend the storytelling techniques of the Hobbit with real stories of New Zealand, to get across to audiences the world over that New Zealand is magical place where the lines between real life and fantasy blur. 100% Middle Earth is 100% Pure New Zealand. A parallel universe, which is real.
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It's a Wonderful Life in Denver as TDA and FirstBank Reimagine Small Businesses
Ad Campaign Uses City as Canvas to Showcase Personalized Business Service TDA_Boulder, a marketing agency known for conjuring up eye-catching design work and unconventional uses of media, has blanketed the city of Denver with creative placements for client FirstBank. VIEW DENTIST OUTDOOR VIEW MICRO BREWER OUTDOOR VIEW PEDI OUTDOOR BRZ burns the floor
The BRZ is Subaruâs first real-wheel drive performance car, and simply put: it's hot. To help build buzz, DDB PR , Toronto placed the BRZ at the centre of a retail space in downtown Toronto (Queen Street & McCaul Street) and scorched, burned and melted its surroundings. The result: an eye-popping, blistering-hot ambient installation running through to September 16 and guaranteed to turn heads.
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The concept of this Finart, Brazil campaign, created with modeling clay, was based on everyday events that lead a person to take care of their oral health. With bright colors and relaxed texts, communication, a delicate matter, becomes fun.
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A press campaign from Boys and Girls,Dublin for energia, a b2b energy supplier. Our challenge was to inform the market of their position as the leading supplier to a whole host of Irish businesses in a series of press ads.
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Tactical press from BBH London playing on the Prince Harry exposure story in the Sun on Friday 24th August 2012
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Do you really notice 0.05%? Clearly not. However, what the financial world will do in order to avoid paying the 0.05% financial transaction tax is horrendous. Although small, this tiny tax could do so much good. With the support of famous German actress Heike Makatsch, Oxfam Germany underlines the importance of the tax and the stinginess of the bankers through M&C Saatchi, Berlin.
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Carlton Draught, Australia's number one draught beer, and Clemenger BBDO Melbourne are launching the next ad in the much-loved Made From Beer series today.
Called Beer Chase, the epic ad sends up classic action movie car chases, with everything from cops and robbers to a rocking 1980s soundtrack... all with the classic Carlton Draught twist audiences have come to expect. VIEW THE SPOT Barry's lifetime achievement
Barry Wilson discovers the flipside of making the greatest discovery in the history of pie making in this Clemenger BBDO, Melbourne radio spot
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Tim Richardson directed this TVC for Van Hesuenâs latest range, Evercool. Following on from his 2010 Peforma campaign, this surreal slow motion piece again features Richard Cilli, a principal dancer at the Sydney Dance Company. The performative and corporate worlds collide beautifully to emphasise the garmentâs duality.
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NytBattle. One for all and all for the city .One day. 47 tasks. Three teams threw themselves into Helsinki and made it better place to live. Results were used as a print ads created by 358 Helsinki for Nyt weekly supplement of Helsingin Sanomat
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Leo Burnett Businessâ new "It's Your Space" integrated marketing campaign is the agency's first work for Avis Car Rental. The campaign aims to redefine and elevate the role of the rental car within corporate travelers' busy lives and centers on the ways business professionals use the space inside the rental vehicle to be productive and recharge when traveling.
VIEW THE ROCK OUT SPOT VIEW THE DEAL SPOT VIEW THE BIZCATION SPOT Palmistry predicts bookreaders
Watkins Books, one of the world's oldest and leading independent bookshops specialising in mind, body and spirit, has launched a revolutionary new iPhone app. Created by JWT London, Fenopalm is the worldâs first interactive video palm reading app powered by a social network.Using image recognition techniques
VIEW THE CONCEPT You light the fireworks and no one gets burnt
The Ekka is Brisbaneâs biggest annual show and to get everyone in the mood Junior, Brisbane gave them control of one the Ekkaâs biggest draw cards â the fireworks. The Ekka Fireworks app lets people create their own fireworks and set them off over a virtual Brisbane. Even better, they can set them off on the Ekka Big Screen.
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Louis Vuitton has marked the launch of the Yayoi Kusama collection at Selfridges London with a new campaign via White Lodge. Directed by Ehsan Bhatti, the two playful short films are a modern re-imagining of the classic game of "Spot The Difference" and star fashion blogger and style icon Bip Ling performing to a poem written by Kusama. Viewers are invited to compare the two single-take setups to spot the five differences for a chance to win a special edition of Lewis Carroll's Alice's Adventures in Wonderland, illustrated by Kusama.
VIEW THE SPOT THE DIFFERENCE - ONE FILM VIEW THE SPOT THE DIFFERENCE - TWO FILM Guest judge: Stephen Goldblatt, ECD at EVB, San Francisco
This week's guest judge is Stephen Goldblatt, Partner, Executive Creative Director at EVB (Evolution Bureau), San Francisco.
Winner: Nike Jordan - It's a well told story and beautifully shot. READ MORE The Beer Recommender
The Beer Recommender is a facebook app that takes users' geographic location, temperature, date and time and according to that data, recommends a beer and suggests some foods.
VIEW THE CONCEPT Your name on a bean
To entertain its UK consumers and introduce Heinz FIVE Beanz, a new product in the Heinz family, the market leader has launched a âYour Name On a Beanâ social media campaign. Facebook fans are offered to take part in a humorous personality test for a chance to win a fun prize - a special commemorative dried bean with their name engraved on it.
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Foxtel brings a home to life with the help of actor and Hollywood superstar, Chris Hemsworth.
VIEW THE SPOT It's good to be commissioner
The ESPN Fantasy Football Commissioner's Toolkit is a set of online tools that help every commish get the job done. This season, it's good to be commissioner.
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The arrival of the IKEA catalogue is an anticipated, annual event. It's a time of excitement, inspiration and a fresh approach. In this sense, it's like New Year's for your home.
VIEW THE SPOT Coming soon to a school near you
To celebrate Macy's five-year anniversary of "Believe," Macyâs turned the classic animated special "Yes, Virginia" into a brand new musical available to schools nationwide, royalty-free. The script and production materials, along with advice from theater experts and Macy's celebrities, can all be found on yesvirginiamusical.com. In addition to the royalty-free play, Macy's will award 100 eligible schools a $1,000 production grant to help offset costs of staging the play. By giving schools the gift of "Yes, Virginia the Musical" and awarding grants, Macyâs is supporting the performing arts, and providing support and generosity to local communities.
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Following the purchase of EnergyAustralia by TRUenergy in 2011, EnergyAustralia has launched their new, integrated brand, with a tongue-in-cheek commercial from Sydney agency, Leo Burnett.
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Cramer-Krasselt go to the beach with Jon Gruden and a few Corona Extras
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All the television and print assets for a recent, high-profile Tesco Mobile campaign from London-based advertising agency The Red Brick Road were created by NATL directors through Not To Scale. According to NATL creative directors Chris Dooley and David Chun, the clients wanted to use the process of baking a cupcake as a metaphor to highlight their latest offers. The content was broadcast throughout the UK during the London Olympics, and NATL's imagery also appeared widely in billboards and posters.
VIEW THE SPOT Quality layer by layer
Leaflets that highliting McDonaldâs ingredients build up, for the most popular burger in Italy: the Big Mac, the McChicken, the Royal Deluxe. Each page represents an ingredient in the recipe and explains is qualities. A simple tool to communicate the quality of McDonaldâs products in all of its restaurants
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Volkswagen's safty is the subject of a new campaign from Try/Apt, Norway.
VIEW THE FIRST AD VIEW THE SECOND AD Posters come alive
On the day of the premiere of Hush, a Finnish thriller about deadly love, the film's poster came alive. The film poster had been widely distributed around Finland's largest cities in the week before the premiere, and on 13.7.2012. the films stars stepped from the poster among the crowds of Helsinki. And they were holding a bloody hammer just like in the poster. During their walk they did street interviews with people they passed by asking just one question: What would you be prepared to do for love? The interviews were published in the webpages of Finland's largest daily tabloid.
VIEW OUTDOOR You deserve a Pieman's
'Forget the Rules' combines Lucinda Schreiber's unique tactile animation style with live action, and a fresh feminine sensitivity.
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Second phase of the crowd sourced beer for Arvo. Introducing the two finalist brews, 51 and 34 by Analog Folk Australia
VIEW THE SPOT Improv artists make Samsung simpler
Challenge for Cheil,Singapore : Samsung GALAXY S IIIâs positioning line 'Inspired by nature. Designed for humans' leaves many befuddled. The challenge was getting people to understand what true design for humans means in relation to a smartphone.Insight: Humans appreciate personalised services and offerings that speak to them.Idea: To elevate human emotions and expound on the meaning of "designed for humans". Four improv artists were engaged to create music for the social media sphere, LIVE. Just by using fans' Facebook friends and personal facts, the musicians performed spontaneous compositions to make it
Your Song." VIEW THE CONCEPT
Keep Australia Beautiful Week kicks off its 2012 marketing with a radio campaign by Clemenger BBDO Sydney, featuring people live-calling service companies in an attempt to get picked-up from the side of the road in the middle of nowhere.
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The radio spots, which end with the line 'Itâs hard enough for you to get picked up out here let alone your rubbish', have callers trying to be collected from remote highways, highlighting the fact that if something is left out there itâs likely to stay there. PLAY THE SPOT |
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