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Seen and noted
 The campaign demonstrates the Land Rover Defenderâs capability. The brandâs reputation is built on its ability to deal with any situation, no matter how hard that may be. RKCR/Y&R thought a map of the world seemed an ideal solution. However this is no ordinary map, the landmass was entirely made up of the iconic shape of the Defender itself. The mountains, deserts, even the polar caps were all made out of Defenders, implying that no matter the terrain the Defender was more than capable of conquering it. This was neatly summed up by the headline on the front cover of the map which read â70% of the World is covered by water the rest is covered by Defenderâ.VIEW THE AD  Based on the insight that all girls love a hero, Axe is planning to turn regular guys into real-life legends by sending them into space with the Axe Apollo Space Academy. Agency: BBH LondonVIEW THE SPOT Tip Top: Popsicle Blasta When new Popsicle Blasta hit the freezers it came with a whole lot more than a brain freeze. Tip Top launched the new ice block, which features a raspberry jelly centre and cool choc pop rock candy tip, with an online and smart phone game that kids can download for free. The fully interactive game allows kids to pilot the Blasta rocket ship around the vast Popsicle Universe. The Blasta is equipped with Pop-Candy Canons,which players use to fend off evil enemies in an attempt to save the different flavoured galaxies from total destruction.VIEW THE SPOT Guest Judge: Matt Batten, chief creative officer, Wunderman UK This week's guest judge is Matt Batten, chief creative officer at Wunderman UK, London. Winner: Volkswagen Das Hund. There's no denying that Volkswagen is one of the most creative advertisers in the world and this ad is yet another shining example. Not only is it cute (at least for us dog lovers) but entertaining and neatly tied to the product in an understated way. READ MORE  MPC recently collaborated with Spike Lee and Goodby, Silverstein & Partners on a trio of NBA spots featuring Clippers point guard Chris Paul and New York Knicks legend Bernard King.VIEW THE DISAPPEARING ACT SPOT VIEW THE WANDA PRATT SPOT VIEW THE KING OF NEW YORK SPOT Inspiring Journeys: The Kakadu Cab Kakadu is one of those places most Aussies would love to visit, but because it's on their doorstep they put it off and opt for a foreign holiday instead. So Arnold Furnace, Sydney came up with an instant solution to the problem in the form of The Kakadu Cab an unmarked Sydney taxi offering anyone who got in two choices: either be driven to their destination just like a normal cab, or get whisked off on a three day adventure around the Northern Territoryâs Top End, courtesy of their client Inspiring Journeys. The only catch was they had to leave immediately. The whole trip was documented with the footage then turned into webisodes detailing the winners' individual experiences. VIEW THE CONCEPT  To celebrate the 30th aniversary of Mitsubishi off-road icon, Pajero Full, Africa, Sao Paulo, created a campaign using real photos and art direction from the 80's.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Orion Medical : Happy couplesHonda: Bluetooth woman All Honda models are now equipped with the Bluetooth HandsFree Link system so DraftFCB Puerto Rico did these print ads .VIEW THE WOMAN AD VIEW THE MAN AD  This week BBDO New York launched Snickers newest spot in its "You're Not You When You're Hungry" campaign. The spot features a hyperkinetic Robin Williams as an out-of-place football coach who is acting loopy and shouting crazy, unintelligible direction mostly because he's hungry.VIEW THE SPOT  A new ale promoted through Newhaven, Edinburgh aimed at blokes who are settling down in their lives. A pint that takes some time to settle just like we all do.VIEW THE SPOT Volkswagen: Das Hund "You don't need to drive a Volkswagen to be impressed by one," by DDB & Tribal Amsterdam. In this new spot, a dog loves the car so much, he decides to pretend he is one. He even masters something resembling parallel parking. VIEW THE SPOT Yogen Fruz : the people decide when the store will open Yogen Fruz is a premium frozen yoghurt brand from Canada that wanted to launch its flagship store in KLCC Twin Towers. Its mantra is âitâs all about uâ. So, on the day of the launch, Yogen Fruz gave power to the people.Instead of launching it the usual way, Yogen Fruz let people decide when its store would open. It was a carefully timed,first-of-a-kind retail launch, which made people feel they made it happen. A hoarding made of 2000 empty cups offering 50% off covered the store. People were invited to come back with the cups another day to get their discounted frozen yoghurt.All the 2000 cups were gone in just a few hours. YogenFruz had the highest sales in one day. The launch was so successful that the client wants to use this idea for every new outlet.VIEW OUTDOOR Garage Fitness Club: Be prepared to sweatLexus: The new LS2013 Discover the new 2013 Lexus LS. Bold, dynamic and unendingly luxurious, the new LS leads the pursuit of perfection, because others need something to aspire to. Agency: Convertium, Singapore VIEW THE CONCEPT  A 60 second spot created by Sky Creative, London featuring Tour de France winner Sir Bradley Wiggins and Super League Man Of Steel Sam Tomkins promoting the new season of Super League XVIII which will be shown exclusively live on Sky Sports. The message behind the promo is that ultimately one of the toughest sportsmen in the world (Wiggins) truly believes that Super League is the hardest sport in the world and "too tough" for him. Bradley's words are genuine and came from an earlier interview which spurred the creative thought behind the ad. VIEW THE SPOT Mammoth Insulation: Prince Nikolai Stroganoff III vs. Mr Morgan Gareth Morgan launched a controversial nation wide campaign to rid New Zealand of cats. Nikoli from Mammoth Insulation was unimpressed to say the least.The topical banner ad used google keyword targeting to attach to banner to any story about Gareth Morgan and Cats. As see on Mashable: http://mashable.com/2013/01/23/new-zealand-cat-ban/ As seen on Huffington Post: http://www.huffingtonpost.com/2013/01/25/new-zealand-cat-ban-gareth-morgan_n_2551243.html VIEW THE CONCEPT  This week, FedEx is launching the latest ads in its "Solutions that Matter" campaign, designed to showcase FedEx's breadth of customer solutions.As you will see, the new work from FedEx's long-time creative agency, BBDO New York, retains the classic humor and emotional appeal associated with FedEx advertising. However, it has been evolved to focus more specifically on small businesses, and how small businesses have changed within todayâs economic climate. VIEW THE REMOTELY SPOT VIEW THE SOCIAL MEDIA SPOT Truth in Advertising: The Focus Group Book trailer for the debut novel by John Kenney, "Truth in Advertising" published by Touchstone / Simon & Schuster. Agency: Table of Content.VIEW THE SPOT  Monday marks the launch of the second TV spot "The Lake"from Energy BBDO, Chicago under the new Quaker Up campaign. The first spot, The Hill, launched on December 21. Both spots, directed by Reynald Gresset of Caviar, highlight ordinary challenges which become epic adventures. VIEW THE LAKE SPOT VIEW THE HILL SPOT 55th Grammy Awards: The world is listening "#TheWorldIsListening" campaign features both established and up-and-coming artists across a variety of print, out-of-home and digital communications, as well as three TV commercials.Agency: TBWA Chiat Day Los Angeles VIEW THE SPOT VIEW THE CONCEPT  The Children of Parents with a Mental Illness initiative promotes better mental health outcomes for children of parents with a mental illness. This radio campaign, developed by Clemenger BBDO Adelaide, raises awareness of the DVD and has resulted in a huge increase in orders. Over 8,000 DVDâs have been ordered through their website in the first week of airplayPLAY THE JUNK SPOT PLAY THE DAD SPOT PLAY THE SHUT UPSPOT Helsingin Sanomat:Free skateboards Helsingin Sanomat (Scandinavian's biggest newspaper) is sponsoring Skate school at Kontula skatepark every saturday and here are Hesari's first skateboards for kids who attend the school. All headlines / words are from Helsingin Sanomat newspaper articles in graphics and are conneted to skateboarding,Typography & design is made completely out newspaper pieces and real headlines. Agency: 358, Helsinki VIEW OUTDOOR Spies Travel: Solar Charging Dummies Experiment: The Solar Charging Dummies. Exactly how much energy do you get from a sunny holiday? SPIES Travels built two solar charging dummies and sent them on two very different holidays to find out. The results were surprising.One in four Danes experience winter depression and a study shows that 58% would like travel to warmer destinations to recharge. But are the Danes really solar powered? To find out we constructed two dummies at the Technical University of Denmark with 6.260 advanced flexible solar cells. We placed one in freezing Denmark and one in sunny Gran Canaria for seven days. Finally, two robots were used to test endurance and bed-stamina to demonstrate the effect of a good long holiday. Agency:Robert/Bolsen & Like Minded, Copenhagen VIEW OUTDOOR  Volvo xc60. 240 horsepower that turn every uphill into a downhill. Print by McCann Erickson, Tel Aviv VIEW THE AD McDonald's: Fish Supplier Kenny Longaker The wild Alaskan Pollock that Kenny catches in the Bering Sea, is the fish in the Filet-O-Fish.Since 1853, the Dietrich Family has grown delicious, quality apples and that's the only kind McDonald's picks. Agency:DDB, ChicagoVIEW THE FISH SPOT VIEW THE APPLES SPOT Radiotjanst: Something is about to happenChicken Licken Slyders: OrphanageHankook Tire:Be one with it winter This is the second spot director Jeffrey Darling has shot for Hankook Tire. Filmed in New Zealand in a white on white world of snow it is a fast paced showdown that parallels the performance of a snowboarder and a driver. Agency: Cheil, SeoulVIEW THE SPOT  Clemenger BBDO Melbourne and Yellow Pages have launched a new campaign and a new tagline demonstrating the benefits of its updated mobile app. Whether it's fixing a broken gate, getting a haircut, or even summoning duelling banjos, with Yellow Pages you can tick the task off as done. VIEW THE SPOT Media Markt: Clash of the Store Managers In Shanghai, retail stores are always battling each other for customers. But Media Markt didn't want to fight the competition like everyone else, so they fought themselves. Agency: Legas Delaney Shanghai.VIEW THE CONCEPT City Farmers: Pets Are Aussies Too![https://bestadsontv.com/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2013/Jan/tn_50105_CF0607_WAN[1]_RGB.jpg&width=200](https://bestadsontv.com/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2013/Jan/tn_50105_CF0607_WAN[1]_RGB.jpg&width=200 "https://bestadsontv.com/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2013/Jan/tn_50105_CF0607_WAN[1]_RGB.jpg&width=200") A press and radio campaign for City Farmers celebrating our furry, feathered and finned Australian citizens. Agency: Groves and Groves, Perth.VIEW THE AD PLAY THE FIRST RADIO SPOT PLAY THE SECOND RADIO SPOT PLAY THE THIRD RADIO SPOT PLAY THE FOURTH RADIO SPOT  "Sunny Side" is meant to be an antidote to our negative culture, and particularly online meltdowns as documented in the vast amounts of YouTube freakout videos created in recent years. In the ad, we get people to sing on a hillside with Jimmy Cliff and learn to "Get Happy." The spot from Deutsch LA taps into Internet memes by featuring well-known YouTube "celebs": VIEW THE SPOT  To get women to make heart healthy choices and reduce their risk of heart disease and stroke, Becel and The Heart and Stroke Foundation through DDB, Toronto invited moms to what they thought was a regular school play. Instead, each kid read their mom a personal, heartfelt letter explaining how well she takes care of them. Moms were then asked to take care of themselves too. VIEW THE LOVE LETTERS SPOT VIEW THE IT'S OK MOM SPOT General Electric: Today's Future New print ad from TBWA Shanghai. Translation: "By understanding China's past can we then build a future together without sacrifice of the environment. GE works."VIEW OUTDOOR  Produced for Houweling's, who is truly a leader in sustainable farming and the greenhouse industry as a whole. They have invested heavily in initiatives that reduce environmental impact while increasing their ability to be a longstanding, contributing business in the communities where they operate (California & British Columbia).Agency: MindliteVIEW THE SPOT Publicis Conseil: Greetings Card After Publicis Group's greetings, it's Publicis Conseil's turn to wish a happy new year to its clients and colleagues. This time the wishes come in the form of a parody of the popular digital cases sent to advertising festivals every year.A smart way to prove Publicis' know how while kindly making fun of the highâtech displays aimed to impress specialists rather than the general public itself. VIEW THE SPOT  A print ad that wins an award at the Cannes Lions or gets published by Luerzers Archive Magazine is every creative team's wet dream. However, the competition becomes more challenging every year. To promote radio advertising, Y&R Israel created an ad reminding creative teams to stop investing all their time and energy on super-complicated craft. After all, fame and glory can just as easily come from creative radio spots. VIEW THE AD A campaign created Shabbadu, Australia to be heard during breaks in play through the in-ground radios at cricket matches in Australia throughout summer. It's a traditional straight man/funny man schtick with a rogue commentator using every available opportunity to plug one of his sponsors. PLAY THE PLUGGED SPOT PLAY THE DRILLED SPOT PLAY THE SANDED SPOT « First « Previous Next » Last » 2 of 8 |
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Spot for Rain-X from Cramer- Krasselt Milwaukee 
Print for Orion Medical from Script, Rio de Janerio 
A cup with a message from Israel agency McCann Erickson 
Radiotjanst says thanks to the people of Sweden in this spot from Ruth, Stockholm
Network BBDO South Africa spot for Chicken Licken