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Seen and noted
Gatorade: The Making Of Messi After having been honoured with football's most prestigious award for a record-breaking eighth time, Lionel Messi has posted a very special video and gift, via his Instagram, to thank the people who helped him get to where he is today; those at his first club, .A. Grandoli F.C. To celebrate his latest achievement the G.O.A.T. has joined forces with long term partner Gatorade to create an emotive short video, entitled 'Making of Messi', to reveal where it all started: VIEW THE SPOT  When Santa's departure is delayed by a plumbing clog in his workshop, Santa Claus knows to call Roto-Rooter for help! Roto-Rooter's North Pole Branch dispatches an experienced plumber who arrives in time to take care of the clog and save Christmas. But Santa may have one more job for Roto-Rooter before he can set out on his journey VIEW THE SPOT  TUI, the largest global travel and leisure company, has today launched its first Christmas campaign complete with Elves, Santa and sunshine. Created in partnership with Leo Burnett, the advert will first air during prime-time TV slots on ITV Breakfast during 'Good Morning Britain' at 06:55am (30-second edit) and 07:20am (60-second edit) as well as on Channel 4 later that evening,VIEW THE SPOT  DACIA is launching the third generation of its iconic SUV, the Duster. Introduced in 2010, Duster has become the flagship of the DACIA brand over the years, democratising the SUV with more than 2.2 million registrations. Duster accompanies everyone, individuals, families, and professionals alike, in their outdoor activities and leisure. This launch is an opportunity for DACIA to take a more global approach to the brand, with a worldwide manifesto film created by Publicis Conseil and directed by Max Walkin (Wanda). VIEW THE SPOT  In an era where information is both a currency and a battleground, the danger posed by misinformation stands as a silent but lethal weapon, capable of wreaking havoc on a scale comparable to traditional instruments of war. VIEW THE AD  With a minimum budget we could afford only 50 roadside billboards across the country. So we needed to be daring as the purpose behind the teaser billboards was to provoke a quick public reaction. Just as a quick reaction is important when it comes to inappropriate stool, as it can indicate symptoms of a colon cancer.VIEW 2 OUTDOORS Olly: Olly Verse OLLY is a wellness company working to change how society views and talks about health. &Walsh worked on the 2023 Big Vagina Energy campaign featuring OLLY's premium line of women's wellness products. VIEW THE CONCEPT  Hey Baby Director Sune Sorensen and The Wonderful Agency brings us a lovely heartfelt story to ring in the Holiday spirit. Ida is stuck in the hospital for the holiday season only to find that a certain someone has stopped by for a visit but he's early. The campaign is titled "A Holiday Wish" and includes a fundraising initiative during tough financial times that promises as much $250,000 from Teleflora to the nonprofit organization Make-A-Wish. VIEW THE SPOT  Central Westville teams up SOUR Bangkok, Launching Pet-Sized Mall Crafted from Retails Waste for Grand Opening.To mark the grand opening of 'Central Westville', the newest pet and eco-friendly mall, we break away from conventional luxury-focused approaches often seen in traditional malls. Central Westville takes pride in humbly introducing a miniature mall for pets, crafted from repurposed retail waste. VIEW THE SPOT  Inspired by rebel's brand purpose - the transformative power of sport - this heartwarming campaign by The General Store, follows the touching journey of a young boy giving his mother a meaningful gift to lift her spirits through the holiday period.VIEW THE SPOT  Bingo Mad Angles' whimsically clever ad turns a routine optician visit into a hilarious, unforgettable ad with its unexpected twist.VIEW THE SPOT On The Table : MsTable In Thailand 'Ms.Table' is the mascot of On the Table, Tokyo Cafe brand, who is determined to bring happiness to customers, eating various delicious food, and ready to serve cuteness beside customers in every meal. She's made with a fully positive and cheerful mind, but when it's come to 'Only in Thailand' moments, it is quiet hard to keep your stable mind still !VIEW THE SPOT  Retirement isn't always caravans and cruises. For some grandparents, it's a second lap of raising kids, stepping up to care for them when no one else is can.VIEW THE SPOT Big Save Furniture : Prices That Make Sense Big Save Furniture is New Zealand's largest stockist of furniture and beds. To prove to their customers that they have 'Prices That Make Sense' the campaign explores the endless possibilities of a price tag; comparing sensibly priced Big Save furniture to things that are similarly priced and far less sensible.VIEW THE SPOT Remotecom:Opportunity Is Everywhere You Are Ever hear a co-worker gush about their cubicle? Their long commute? Missing important family events?We didn't think so.Remote's "No one, ever" campaign highlights famous work quotes said by absolutely zero people all to announce the launch of Remote TalentVIEW THE 3 ADS  Electrolight, the first sports drink in Peru, has a message for every athlete. Enjoying sports only requires one thing: passion. Because when passion is present, the field or even the equipment doesn't matter. What matters is the energy you unleash, every move you make, and the competitive spirit you have.VIEW THE 2 ADS  To celebrate 50 years of The Vintner's Federation of Ireland, Guinness created miniature versions of pubs from across ireland and turned them into scrumptios cakes that appeared in OOH and PressVIEW 4 OUTDOORS  The Crown Estate has unveiled a multichannel animated Christmas campaign, introducing the 'Christmas pigeons' to highlight its London West End destinations as the most enjoyable places to spend this festive season. VIEW OUTDOOR  We're about to break a new campaign for Insurance Brokers Association of Canada to promote National Safe Driving Week, the first week of December. These ads re-imagine Crash Test Dummies as people, and put them in the familiar selfie-style poses we see on social posts. The idea is that humans aren't built to withstand a crash, like Crash Test Dummies are, so to drive safely. The ads direct to a landing page with tips and stats on the perils of distracted driving.VIEW 3 OUTDOORS  FIRE.CHANGE YOUR HABITS SO LIFE CONTINUES.Act responsibly and avoid forest fires.After the fires in previous years, we drew attention to the importance of each person's actions so that they do not happen again. VIEW OUTDOOR Purdys Chocolatier: Reconnect Roulette The holidays are meant to be a joyous time, but it turns out more than half of Canadians experience feelings of loneliness during the holiday season. Purdys Chocolatier believes in encouraging connection and joy through their chocolate, especially around the holidays. So this Christmas, they wanted to show Canadians that reaching out to people in our lives is far more appreciated than we realise.VIEW THE CONCEPT Aura Freedom: Body Bag For Her On the International Day for the Elimination of Violence against Women, Sephora Italy and Media.Monks launch their campaign to raise awareness and give platform to share the stories of the effects of victim blaming. The awareness campaign 'mAI colpevoli,', translated as 'never guilty', supports the Pangea ETS Foundation. VIEW THE 3 SPOTS Burger King: Hijacking Christmas Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign 'Hijacking Christmas' from BBH. Leaving the magical moments to other brands, Burger King's 'hijack' takes on two of the biggest icons of the season: Santa Claus and the Christmas #1. VIEW THE SPOT VIEW OUTDOOR  There are briefs that one cannot turn down, like the one to introduce the most iconic beer brand to the largest consumer market in the world, China. FRED & FARID Shanghai took up this challenge by delving into the very essence of the brand. VIEW THE SPOT VIEW THE PRINT Rangitikei Chicken:Rangitikei Katsu Rangitikei Chicken turns into Rangitikei Katsu in this new spot from Dentsu New Zealand VIEW THE SPOT Nissan Middle East : Keep Asking Why Don't end up like Ravi and Khalid, who knows better now. Keep asking why and buy Nissan Genuine Parts. This campaign is supported by Dubai Police.VIEW THE 2 SPOTS  What if you discovered you had a winning ticket moments before it expired? Three friends race to bring home the win, just in time for the holidays. Every play with OLG is a win for all, because 100% of profits go back to local communities, like yours.VIEW THE SPOT  Royal Mail has unveiled the first major new campaign featuring the end line 'In Good Hands'. It celebrates the hardworking people we know and love who deliver our parcels the posties and the role that the company's new innovations play in their hands. Developed by AMV BBDO, the campaign launches at one of Royal Mail's busiest times of the year, with around double the number of parcels and stamped letters sent over the festive period compared to usual. VIEW THE 2 SPOTS  Gordon's, the world's best-selling international gin, is today announcing a brand evolution that casts a new direction for its creative expression with refreshed design principles and positioning that reinvigorates the brand for a modern audience. First created in 1769, Gordon's mastered the classic London Dry Gin and set the standard for all other gins to followVIEW THE SPOT  The latest marketing campaign from Real Canadian Superstore uses an all-star cast of holiday legends to remind Canadians that they are the home of legendary ways to save during the holiday season. The 'Legendary Ways to Save' campaign was inspired by the many well-known ways customers can save at Real Canadian Superstore.VIEW THE SPOT Samsung NZ: The iPhone Flip Samsung knows iPhone users are a tough nut to crack. No matter how amazing your new phone is, if it's not Apple, they're not interested. So we wanted to remove the Apple bias and see what iPhone users would really think of the new Samsung ZFlip5 if they thought it was something different. We recreated a distinctly Apple-feeling film set, covered up all the branding on our new phone, placed it inside a familiar white box, and invited an unsuspecting group of young iPhone users in for a "top-secret sneak peek" at a brand new prototype that may or may not be an iPhone… And as it turns out, iPhone users do like Samsung.VIEW THE SPOT Riot Games: Wrecking Ball Of Fun Production house electriclime have linked up with Riot Games to create a new film to celebrate the launch of Teamfight Tactics Mobile ("TFT") in Asia Pacific.The film, directed by Pabz Alexander, sees the popular TFT character Pengu dance their way through the streets, sharing the joy of the game as they go.VIEW THE SPOT  Ever wondered what happens when you get a brain freeze? Get a glimpse into the future when you get a brain freeze with Coke's newest flavour, Y3000. Co-created with AI to bring you flavour from the year 3000, this Coke Creations is only available at McDonald's. VIEW THE SPOT  Journey through a world where sophistication meets style, as our protagonist, draped in iconic Ralph Lauren designs, embodies effortless grace. With meticulous craftsmanship and opulent settings, the commercial is a celebration of enduring style. Join us on this timeless journey, where each Ralph Lauren piece becomes a statement of sophistication, transcending trends and capturing the essence of a life well-lived. VIEW THE SPOT KFC Christmas: Tasty Tunes Get ready to spice up your Christmas tunes this year! Introducing 'Tasty Tunes', featuring the one and only Colonel from KFC. Wave goodbye to the same old holiday songs and overcooked festive dinners. This season, KFC is bringing the heat with 11 sizzling, original tracks, each one as unique as our secret recipe. Prepare to feast your ears on a musical banquet that's set to rival Michael Buble and Mariah Carey's holiday hits. Remember, it's not just the season of giving, but also the season of indulging in your KFC favourites. Mark your calendars and get ready to add some finger lickin' good vibes to your Christmas playlist!PLAY THE 6 SPOTS Maritime NZ: Boaries Safety Line Eyes and Ears teamed up with Maritime NZ and FEDERATION to tell audiences the importance of staying safe out on the water.VIEW THE SPOT DoorDash NZ: Launch 2023 The debut creative platform and launch campaign of DoorDash NZ stars one of New Zealand's hottest local comedians Tom Sainsbury and covers multiple channels with a comprehensive integrated campaign. Sainsbury is a super-excited DoorDash customer who trips the light fantastic in his urban villa hallway when his local Dasher rings the doorbell, announcing the arrival of his food delivery order.VIEW THE SPOT  Wine in Cyprus is not just wine. It's a reflection of the island itself. It's the colours and smells, the people who work the land, the secrets of the craft that are passed on from generation to generation. It's the unquenchable passion and endless love for wine making. It's the sun that generously bestows its precious gift to the island's land. VIEW THE SPOT |
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Maybe an X Ray is the best answer to branding 
The bag women in Canada are dying for. Agency: Forsman & Bodenfors Canada.