Rafael Rizuto

The Brazilian-born Rizuto is a highly awarded, multi-disciplinary creative leader with over 20 years of experience across a diverse range of agencies and multiple continents.He most recently served as North American Chief Creative Officer at Ogilvy, and earlier in his career worked at the agency’s offices in Brazil and Dubai. Outside of Ogilvy, he has held several top creative posts including CCO of Dentsu Creative for the U.S. and Hispanic LATAM, CCO of BBH U.S. and founder of BBH’s New York office, and founder and CCO of his own San Francisco agency, TBD. He has also held creative leadership roles at 180LA and Pereira O’Dell San Francisco.An art director by trade, Rizuto’s work spans an array of disciplines, marked by bold creativity and deep cultural resonance. This year, he led Ogilvy to Gold at Cannes Lions with Dove’s “Get Unready” — a simple but striking out-of-home campaign that made the brand’s beauty bar the hero of partygoers’ post-revelry skincare routines.His other celebrated campaigns include:    •    “Boost Your Voice” for Boost Mobile – winner of double Grand Prix and Titanium at Cannes Lions    •    “Unfairy Tales” for UNICEF via 180LA – winner of the Cannes Grand Prix for Good    •    “Scrolling Therapy” for Eurofarma via Dentsu – winner of the 2023 Cannes Pharma Grand Prix    •    “Black Owned Friday” for Google via BBH – awarded Best of Show at The One Show and CliosRizuto has also helped elevate the agencies he’s worked with, leading BBH New York back onto Ad Age’s A-List for the first time in ten years, helping 180LA become the TBWA network’s most awarded agency for two consecutive years, and playing a key role in Dentsu Creative U.S. earning Ad Age Standout Agency honors for the first time.