 |
Top 6: May 8th 2019
Tv
The Evelyn Lilly Lutz Foundation: CreepsTop 6: May 8th 2019
In response to the sharp rise in the use of vaping products by young people across the country, the Evelyn Lilly Lutz Foundation launched a campaign aimed at getting Beverly youth to stop or never start vaping. The first phase of this campaign starts with a series of short films, called 'Get the Vape off Your Back," launched on Instagram and YouTube this week. The films use humor to focus on the controlling nature of vaping, while at the same time showing the heavy burden vaping takes on teenagers’ lives and the interruptions it brings to social interactions. The short films are the first part of a multi-pronged anti-vaping campaign, which also includes the development of anti-vaping intervention tools that are informed by community advisors and address vaping at the interpersonal level. The Foundation has gathered a group of community members, including parents and health officials, who will meet next week to create strategies that reduce vaping among Beverly teens.
DIRECTOR OF INTEGRATED PRODUCTION: Nathy Aviram |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
