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Top 6: May 8th 2019
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The Evelyn Lilly Lutz Foundation: Creeps

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Top 6: May 8th 2019
In response to the sharp rise in the use of vaping products by young people across the country, the Evelyn Lilly Lutz Foundation launched a campaign aimed at getting Beverly youth to stop or never start vaping. The first phase of this campaign starts with a series of short films, called 'Get the Vape off Your Back," launched on Instagram and YouTube this week. The films use humor to focus on the controlling nature of vaping, while at the same time showing the heavy burden vaping takes on teenagers’ lives and the interruptions it brings to social interactions. The short films are the first part of a multi-pronged anti-vaping campaign, which also includes the development of anti-vaping intervention tools that are informed by community advisors and address vaping at the interpersonal level. The Foundation has gathered a group of community members, including parents and health officials, who will meet next week to create strategies that reduce vaping among Beverly teens.
Credits Other credits

DIRECTOR OF INTEGRATED PRODUCTION: Nathy Aviram

DESIGN DIRECTOR: Dave Mashburn

GLOBAL HEALTH PRESIDENT: Briana Ferrigno

STRATEGIST: Alix Floyd, James Etheridge

ACCOUNT SUPERVISOR: Emily Carter

SVP, CONNECTION STRATEGY: Luis Garrido

VP CONTENT STRATEGY DIRECTOR: Will Zweigart

SENIOR SOCIAL STRATEGIST: Grace Freeman

MCCANN HEALTH SVP GLOBAL COMMUNICATIONS: Prateek Patnaik

MEDIA: Universal McCann (UM)

AD/LINE PRODUCER: George Nessis

PRODUCTION DESIGNER: John Hammer

STYLIST: Brooke Ohsman

CASTING DIRECTOR: Maya Adrabi

SALES & MANAGEMENT ASSOCIATE: Trace Henderson

EDITORIAL COMPANY: Gattie and Lopez

EDITOR: Chuck Willis

ASSISTANT EDITOR: Brooke Flowers

MANAGING PARTNER: Sue Willis

EP: Anna Petitti

SOUND MIXER: Walter Bianco

FINISH/VFX: Gattie and Lopez

COLOR: MPC

COLORIST: Ricky Gausis

EP: Meghan Lang

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