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Top 6: May 8th 2019

Burger King: #FeelYourWay

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Top 6: May 8th 2019
No one is happy all the time. And that's ok. That's why Burger King has a dig at McDonald's "Happy Meals" created "Real Meals". The campaign is in partnership with Mental Health America to encourage everyone to come in and #FeelYourWay. The moods of the boxed meals include the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF (Don't Give a Fuck Meal. The Real Meals boxes - which include the Whopper meal or a Whopper, fries, and a drink - are available at a handful of locations in Austin, Seattle, Miami, Los Angeles, and New York City. "With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel," states the Burger King release. Tim Kvasnosky composed the original track. Agency: MullenLowe US.
Credits Other credits

SVP, Creative Director, Digital and Social: Dustin Johnson

SVP: Enrique Camacho

SVP: Scott Stripling

Director of Integrated Design: Michael Molinaro

SVP Executive Director of Integrated Production: Lisa Setten

SVP, Head of Integrated Production: Zeke Bowman

VP: Brian Smith

VP, Director of Art Production: Tracy Maidment

Director of Print Production: Aidan Finnan

Content Producer: Abbey Daniel-Green

Animator: Ryan Dight

Animator: Andrew Lee

Sr. Photographer: Erika LaPresto

Digital Imaging Supervisor: Nick Bleil

Sr. Digital Imaging Artist: Alex Abdalian

Senior Production Artist: Nat Novak

VP, Group Strategy Director: Mike Cassell

Social Content Writer: Arielle Mulgrew

Senior Business Affairs Manager: Amy Keddy

Sr. Project Manager: Kelly Benson

Project Manager: Tia Coulter

VP Account Director: Kerry McKibbin

Account Supervisor: Alison Whisenant

Sr. Account Executive: Caroline Bailey

Account Executive: Leila Chee

Client: Burger King

Global Chief Marketing Officer, Burger King: Fernando Machado

Head of Global Brand, Burger King: Marcelo Pascoa

Head of Marketing, Burger King North America, Renato Rossi

Advertising, Media and Communications, Burger King North America: Diego Suarez

Media, Traditional, Digital and Social, Burger King North America: Jorge Oliveira

Social Media and Digital Marketing, Burger King North America: Flavia Guetter

Advertising and Merchandising, Burger King North America: Nicole Alevizos

Advertising, Burger King North America: Liza Keller

Media, Traditional and Digital, Burger King North America: Madeline McDermott

Editorial: Friendshop

Editor: Alex Pirrone

Assistant Editors: Lauren Hayes & Josh Nowlan

Motion Graphics: Rebecca Bolde

Managing Director: Melissa Mapes

Original Music: Butter Music & Sound

Managing Director: Ian Jeffreys

Composer/ECD: Tim Kvasnosky

ECD, Butter: Aaron Kotler

CCO, Butter: Andrew Sherman

Audio Post: Sound Lounge NY

Sound Design/Mixer: Tom Jucarone

Producer: Alicia Rodgers

Color: MPC NY


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