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Top 6: November 13th 2019

Nike: Heroes

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Top 6: November 13th 2019
Nike believes in the unique power of sport to move the world forward. Nike's mission as a company is to bring the world together through sports, to strengthen active communities, and to create equal opportunities for all athletes. However, Germany and many other countries are facing a challenge: kids give up any sporting activity at an alarming rate. To make sport and play regain their importance, Nike dedicates the new chapter of its Just Do It campaign, titled 'Du tust es nie nur fur dich' ('You never do it just for yourself') to those communities and athletes that go beyond the next goal or medal. The campaign from Wieden+Kennedy Amsterdam portrays Germany's new heroes and their inspiring stories. The hero spot was directed by John Hillcoat through Serial Pictures x Somesuch. While many people see athletes winning and competing, Nike sees heroes who help to advance, enrich and inspire society. When athletes like Léon Schäfer go beyond their limits, both physically and mentally, they do so not just for themselves, but for a whole generation of athletes and an inclusive sports culture. When a female boxer like Zeina Nassar fights in a hijab for the first time, she is not doing it for herself, but for a whole generation of girls who dare to pursue their dreams. And when players like Leroy Sané go their own way, they inspire a generation of kids who aim to leave their own footprint on the world. For 30 years, the “Just Do it” mantra has been a motivational call for athletes everywhere, across all sports, and all levels of play. This new chapter, launched on November 4th, 2019, focuses on local communities and athletes in Germany. Featuring athletes who tell their own inspiring story, the campaign represents this nation’s diversity of sport.
Credits Other credits

Head of Broadcast Production: Joe Togneri

Assistant Producer: Eline De Roo

Group Account Director: Kathryn Addo

Account Director: Franky Wardell

Account Manager: Margot Paquien

Planning Director: Reid Schilperoort

Planner: Alex Janneau

Head of Comms & Digital Strategy: Dani Pak

Comms Planning Director: Elsa Stahura

Studio Director: Lizzie Murray

Motion Designer: Soren Danielsen

Lead Motion Designer: Gustav von Platen

Studio Artist: Noa Redero

Project Manager: Caroline Kosse

Business Affairs: Michael Graves, Marie Hernandez

Additional Photography: Benjamin Loeb

Managing Director: Seth Wilson

Production Manager: Hannah Fowles-Pazdro

Production Designer: Marco Bittner Rosser

Costume Designer: Natalie Humphries

Sports Choreography: Andy Ansah

Production Service

Service Company: Anorak



Editor: Ross Hallard, Tom Lindsay

Edit Producer: Tatyana Alexandra


Audio Post: Grand Central Recording Studios

Sound Designer/Mixer: Raja Sehgal


Artist / Title: 'Helden' By David Bowie

Written by: David Bowie & Brian Eno

Arranged by: Hans Zimmer

Music Company: Courtesy of The RZO Companies, Sony ATV and Universal Music Publishing


Post: Glassworks Amsterdam

Flame: Kyle Obley

VFX Supervisor: Kyle Obley

3D: Darren MacPherson, Matthijs Joor

Nuke: Maxence Peillon

Executive Producer: Chris Kiser

Post Producer: Dave Moore



Colourist: Mark Gethin

Color Assist: Nate Seymour

Executive Producer: Meghan Lang

Color Producer: Diane Valera

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