TV ad: ParticipACTION: Heartbeats

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Building on its 'Everything gets better when you get active' platform, this film from Participaction features a uniquely personal soundtrack. It captures everyday Canadians engaging in physical activity, while marrying the sound and cadence of their heartbeats with their inner thoughts.
Agency: Zulu Alpha Kilo

Category Public interest
Client ParticipACTION
Agency Zulu Alpha Kilo
Production Asymetric
Country Canada
Uploaded 2 February, 2020

Credits

Director
Anderson Wright
Chief Creative Officer
Zak Mroueh
Group Creative Director
Catherine Allen
Group Creative Director
Ian Simpson
Associate CD / Art Director
Kevin Sato
Associate CD / Copywriter
Vinay Parmar
Art Director
Andrea Por

Other credits

Writer: Christina Roche

Account Team: Nadine Arsenault, Lauren Boltwood

Strategy Team: Heather Segal, Carly Miller

Agency Producer: Rebecca Adams

Clients: Rebecca Jones, Shauna Pichosky

Media Agency: Cossette Media

Media Agency Planner: Michelle Johnston, Erica Goldfarb, Dianne Yu

Production House Producer: Evan Landry

Line Producer: Jack Stunt

Director of Photography: Kris Bonnell

Casting Director: Andrew Deiters, Ground Glass Media

Editing Company: Zulubot

Editor: Jessie Posthumus

Zulubot Producer: Sarah Dayus

Online/Transfer: Alter Ego – Andrew Thiessen, Wade Odlum

Post-Production Producer: Pallavi Joshi-Firby, Spencer Butt

Audio House: Pirate Toronto

Audio Director: Mark Rajakovic

Producer: Maggie Blouin Pearl

Engineer: Ian Boddy

ParticipACTION: Heartbeats

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ParticipACTION: Heartbeats

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