Vicks: Touch of Care

Not every child is born into an unconditionally loving family that nurtures and develops their true potential. But every child deserves a touch of care. It is only through care that our children are given a chance to rise above their circumstances and add meaning to their lives. Vicks has partnered with Springbok Captain Siya Kolisi through Roc Nation, to launch the South African leg of the Vicks #TouchofCare Campaign. As a brand synonymous with the power of care, Vicks uses this campaign to share the stories of children around the world who have faced harsh realities and how a simple touch of care has transformed their lives.
Agency: Publicis Singapore

As the campaign ambassador, the value of care is something that resonates deeply with Kolisi. He may be famous for his rugged role on the rugby field, but few people realise that he is already a father of four children, and he’s only 28 years old. In 2014, Siya and his wife opened their home to Siya’s two siblings after their mother passed away. Now, with two children of their own the Kolisi family is truly a family blended with love and a touch of care. The online film chosen for the Vicks South African #TouchofCare campaign portrays the poignant and heartwarming story of an orphaned boy named Lizo Tom. It is a story of how love, support, encouragement and care completely changed his life. This 3-minute film about Lizo’s life details how a personal tragedy set him on a course to care for 47 children at the Luvuyo Creche in Mamelodi, Pretoria. And it all started with his house mother, Mama Abisana. The story begins where Lizo was abandoned at birth when his mother leaves him in a hospital as a newborn. He then met Mama Abisana at a children’s home – a woman who challenged the common belief that families are bound by blood by proving that something as simple as care and love can change a life. Her love helped Lizo find his sense of belonging and enabled him to grow into a pillar of the community.