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Vicks: One in a Million

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Vicks, a brand synonymous with family and care, has launched the second edition of Vicks #TouchOfCare, its heart-warming campaign that went viral last year. ‘Vicks - One in a Million’ is yet another inspiring story, this time of Nisha, a young girl who has Ichthyosis, a genetic skin condition. The transformation of Nisha due to the love and care provided by her adoptive parents Aloma and David Lobo, forms the crux of this digital video. The second campaign continues to spread the idea that ‘Every Child Deserves the touch of Care’. Created by Publicis Singapore, the story is a first-person narrative by Nisha, an orphaned girl with Ichthyosis who was abandoned by her biological parents when she was just two weeks old. Her life was transformed when she was adopted by Aloma and David Lobo, who despite having children of their own, gave Nisha a family which showered her with unconditional love and the #TouchOfCare. The film gracefully captures Nisha’s story as she sails through the challenges and complexities of life, with her mother and a family at her side. It beautifully depicts how Nisha, who is an extraordinary girl, leads an ordinary, regular life - one of hopes, dreams and challenges - and how Aloma has brought her up in a way that is no different from anyone else.
Credits Other credits

AGENCY PRODUCTION: Lolita Ham, Deepa Limaye

BRAND DIRECTOR: Regional Associate Brand Director, P&G HealthCare Asia: Maithreyi Jagannathan

ACCOUNT MANAGERS: Natalie VanderVorst, Prachi Partagalkar, Jessica Geli, Maninder Bali

Client: P&G

Brand: VICKS India

Agency: Publicis Singapore

Creative team: Mihir Dhairyawan, Eugene Pua, Jocelyn Chabanis

Account team: Prachi Partagalkar, Jessica Geli

Country Marketing Manager, Vicks India: Ritu Mittal

Regional Associate Brand Director, P&G Healthcare Asia: Maithreyi Jagannathan

Production company: OffRoad Films

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