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Top 6: May 5th 2021
Web Film

SIMI Winery: Goodness from Grit

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Top 6: May 5th 2021
Independent agency Venables Bell + Partners has launched a new integrated brand campaign for SIMI Winery entitled, 'Goodness from Grit'.​ The campaign tells the incredible untold story of the winery’s fearless leader, Isabelle Simi. A woman pioneer in Sonoma winemaking, Isabelle overcame personal tragedy to successfully lead and grow her family’s winery through the Prohibition; opening the company’s first tasting room in Sonoma Valley in 1934 during a time when other wineries were struggling to survive after a decade of legalised temperance. She continued to develop the business and set its highly successful course for over 70 years. 'Goodness from Grit' celebrates the connection between hard work and excellent wine by chronicling Isabelle’s challenges and ultimate triumphs that led to the success of the SIMI brand today. A timely message for those who share her same spirit, the new campaign cuts against an industry that has been defined by cliches of leisure and luxury.
Credits Other credits

Senior Designer: Dani Saputo

Head of Integrated Production: Hilary Coate

Associate Producer: Livia Biedermann

Head of Brand Management: Michael Chase

Business Lead: Justin Pitcher

Brand Director: Sara Shields

Brand Supervisor: Paris Clark

Sr. Brand Manager: Purva Kogie

Project Managers: Jessica Youssefia, Cameron Vaile Business Affairs

Strategy Director: Michelle Spigner

Social + Content Strategist: John Principe

Comms Architect: Alex Oztemel

Production

President: David Zander

First Assistant Director: Max Morales

Chile Production Service: Labhouse

Finishing + VFX: Method Studios

VFX Supervisor: Jesse Bradstreet

Executive Producer: Scott Boyajan

CG Supervisor: Hiltesh Solanki

Producer: Laura Duncan

Lead Flame Artist: Matt Welch

Flame Artists: Cecile Tecson Broas, Cody Edwardson, Kelly Bumbarger 2nd Compositor

Matte Painting: Matt Conway, Ed Mustaros

Animation: Bradley Morris, Julie Jaros

Texture Artists: Kendrick Khoo, Sudipto Nath, Santosh Kumar k Modeling Artists

Production Coordinator: Aswathi S

Production Manager: Kartiki C Patil

Editorial: Stitch Editing

Editor: Leo King

Assistant Editor UK: Chris Wilson Assistant Editor LA

Music House: Stare Crazy

Final Mix Longform: Stare Crazy

Sound Design: RNDM ORDR

Final Mix Shortform: RNDM ORDR

Executive Producer: Rani Zarina Vaz

Sound Design: Bill Chesley (Henryboy)

Sound Design Executive Producer: Kate Gibson (Henryboy) Mixer Shortform

Telecine: Postworks

Colorist: Peter Doyle

Color Assistant: Eric Waldorf, Katy Gilmore, Brian Woos Finishing Producer

Account Executive: Barbara Jean Kearney

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