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Top 6: May 12th 2021
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Les Georgettes: And You, Are You a Georgette?Top 6: May 12th 2021
Confetti showers, an electro-swing score and exuberant choreography characterise the colourful new campaign for leading French jewellery brand Les Georgettes. The first film for Birth Paris’s newly signed director Matvey Fiks, the spot Et Vous, Etes-Vous Une Georgette? (And you, are you a Georgette?) was created by Marystone agency, Paris. Matvey added extra excitement and spontaneity by shooting the entire film in reverse. As the camera tracks its heroine through the streets of New York, she passes other young women dancing with contagious carefree energy as she returns to her apartment. The final frames are in fact the beginning of her day: selecting one of Les Georgette’s iconic cuff bracelets. This is the origin of such euphoria which set off the joyful sequence. Les Georgettes was created in 2015 by France’s number one jewellery creator, Maison Altesse and counts France’s First Lady Brigitte Macron as a client. The brand’s fans are so loyal they call themselves Les Georgettes, and have created their own Facebook page.
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