Interactive ad: PSA: The Ugly Sweater Passport

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Top 6: December 15th 2021

We've all heard of wearing your heart on your sleeve, but now there's a way to wear your vaccination status on their chest-in the form of a sweater. Yes, really. 'Tis the season for merriment and celebration, but getting into a pub or restaurant for a celebratory eggnog these days means first you first have to prove that you're fully vaccinated. That can mean holding up people eager to get their celebration started as you frantically scroll through your screenshots to find your vaccination passport. Surely there's a better (and maybe even warmer) way? Well, The Hive has come to the rescue. Putting its own celebratory twist on the popular 'Ugly Sweater' craze, the Toronto creative agency has created the 'Ugly Sweater Passport'. Each of the one-of-a-kind sweaters will feature the wearer’s vaccination status, which is displayed as a QR code cleverly incorporated into the sweater design. Anyone wishing to receive one of the custom-made limited-edition sweaters can visit UglySweaterPassport.com to find out how. The sweaters are also being given to all The Hive’s employees and to any of their clients who wish to receive one.