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McDonald's: We Know Burgers: The Bun Expert


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McDonald’s is one of the veterans when it comes to tasty burgers. Recently the brand added even more improvements to its cooking process, making the burgers hotter, juicier and tastier than ever.So we launched We Know Burgers, a campaign featuring a series of 3 TVCs where we showcased our improvements in close relationship to our customer’s eating habits. We put the spotlight on different profiles such as the bun expert or the sauce hunter as we aim to please them with our improved burgers.
Credits Other credits

Strategy Director: Ioana Dobrinescu

Strategic Planner: Georgiana Nica

Account Director: Georgiana Rotaru

Senior Account Manager: Carmen Raduta

Account Manager: Dana Popescu



Production Company: Multi Media Est

Director: Tom Wilson

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