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Top 6: November 23rd 2022
Interactive

Who is Freedom United: Every Fall Of A Footballer Is A Reminder Of Those Who Fell Constructing The World Cup

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Top 6: November 23rd 2022
A powerful short video released ahead of the opening of the World Cup 2022, calls on fans to consider the workers exploited every time they witness a player fall, in one of the most controversial sports competitions of recent decades. Forced labor allegations and the exploitation of Qatar’s low-paid migrant workforce has tainted the World Cup that will begin on Sunday. Thousands have suffered exploitation amounting to forced labor while others have died in bringing the world this tournament. A large number of migrant workers involved in construction, hospitality and other key areas of infrastructure required to bring us this tournament have suffered abuses including debt bondage, wage theft, being prevented from changing employers, forced to work excessive hours, and having identity documents withheld by unscrupulous employers. Workers who have bravely protested for their rights and demanded their unpaid wages have reportedly faced arrest and deportation from Qatar. Recently more and more pressure has been put on the organizing committee FIFA and host country Qatar by human rights organizations, fan associations, politicians and individuals from around the world. However, with the exception of the Australian and Danish football teams, most players are reluctant to speak up about these issues. This new campaign film by production company Fledge sheds light on the brutal reality that lies behind the Qatar World Cup, by claiming that each fall to the ground of the football players reflects a conscious and symbolic act of protest to commemorate the workers that fell during the construction of this World Cup. Being an integral part of football play, these falls will happen no matter what and as such can represent an unstoppable and continuous form of symbolic protest. This campaign encourages football fans to raise their voice for fair football, not only to prevent tragedies like these from happening in the future, but also to ensure compensation for the sacrifices the migrant workers in Qatar have made. As such, over 100,000 in the Freedom United community - the world’s largest community taking action against modern slavery - are calling on Qatar to ensure effective implementation of legislation to protect migrant workers from forced labor in the future. As part of the #PayUpFIFA campaign, 5,000+ in the Freedom United community are also urgently calling on national Football Associations to support growing pressure on FIFA to set up a compensation fund of at least $440 million – equivalent to the tournament’s prize money – for exploited migrant workers and the families of those who have died.
Credits Other credits

Managing Partner: Roeland Jeangout

3D artist: Bondo

Sound Studio: Sonhouse

Music: The Blaze

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