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Top 6: October 19th 2022
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Coalition to Stop Slavery: It's Not That Obvious - Car WashTop 6: October 19th 2022
The creative force behind the John Lewis adverts and co-founder of agency adam&eveDDB, Ben Priest, has been the driving force behind a new campaign - aimed at raising awareness of the issue of human trafficking. There are estimated to be more than 100,000 victims of modern slavery in the UK. The crime is said to be hidden in plain sight, with the general public not aware of how to spot exploitation - it’s hoped the new campaign might help to change that. In a bid to try to raise awareness and get the public talking, Ben has worked with Academy Films and the director Billy Boyd Cape to create two films, and linked creative collateral, around the theme ‘It’s not that Obvious.’ They have been produced for a group of leading anti-slavery charities in the UK, who have decided to work together to run the campaign around anti-slavery day in the UK - which falls on October 18th. One of the films features labour exploitation, the other sexual exploitation - two common forms of slavery in the UK. Both feature a single long shot, putting the viewer at the centre of the story.
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