Good & Great: Have a moment with the moment.

DB Breweries launched its new modern RTD brand 'Good & Great' with a comedic brand campaign, created by Motion Sickness. The campaign hones in on New Zealand's forward focused cultural identity, a nation of forward thinking doers and go-getters, and how this collective sentiment can often come at the cost of appreciating the here and now, the moment you're in. Good & Great wants Kiwi's to Have a moment, with the moment.

The centerpiece of Have a moment, with the moment is the hero TVC. Guided by Daniel Beddingfields 2002 hit ‘If I’m Not the one”, we join a cast of everyday kiwi’s on their satirical journey from seemingly mundane everyday situations to a blissed out all encompassing embrace of the moment.