Top 6: October 19th 2022
Integrated
Partners Life: The Last Performance
Top 6: October 19th 2022
When it comes to life insurance, New Zealand is one of the most underinsured in the world. To change the nation's mindset, the life insurance company, Partners Life, teamed up with the country's most popular 'murder mystery' TV show, The Brokenwood Mysteries.
Agency: Special Group
In every episode someone dies. And they end up in the morgue. So, at the end of every episode, before the credits, we brought the murdered characters back from the dead, for their ‘Last Performance.’
They expressed their surprise and stressed the importance of having life insurance – As they reminded New Zealand that life isn’t scripted, so plan ahead.
A message that seamlessly integrated into the show for the entire season. Using the same actors, same director, same crew and same sets – In a totally different and innovative approach for tackling life insurance.
Agency: Special Group
In every episode someone dies. And they end up in the morgue. So, at the end of every episode, before the credits, we brought the murdered characters back from the dead, for their ‘Last Performance.’
They expressed their surprise and stressed the importance of having life insurance – As they reminded New Zealand that life isn’t scripted, so plan ahead.
A message that seamlessly integrated into the show for the entire season. Using the same actors, same director, same crew and same sets – In a totally different and innovative approach for tackling life insurance.
- Category Finance & insurance
- Client Partners Life
- Agency Special
- Production South Pacific Pictures
- Country New Zealand
- Uploaded 12 October, 2022
- Chief Creative Officer
Tony Bradbourne - Executive Creative Director
Lisa Fedyszyn - Executive Creative Director
Jonathan McMahon - Copywriter
Jack Gravatt - Art Director
Till Dittmers - Executive Producer
Sally Lankshear - Senior Producer
Casey King - Business Director
Hannah Ross - Strategy Director
Nick Salter - Strategy Director
Jolene D'Souza - Group Business Director
Hugo Parcell - Chief Strategic Officer
Rory Gallery
Media Director: Briar Rowsell
Head of PR & Influence: Kelly Grindle
Managing Director: Naomi Ballantyne
Chief Commercial Officer: Tony Arthur
Chief Marketing Officer: Kris Ballantyne
General Manager, Marketing: Tina Morgan
Marketing Communications Manager: Mika Ballantyne
Senior Marketing Specialist: Alicia Pederson
Brand Co-ordinator: Sophie Broom
Production Company: South Pacific Pictures
Director: Mike Smith
Post Production: Images & Sound
Music & Sound House: Images & Sound
