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Top 6: October 19th 2022
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Asda / Breast Cancer Now / CoppaFeel!: The Real Self Checkout

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Top 6: October 19th 2022
This Breast Cancer Awareness Month, Asda, Breast Cancer Now and CoppaFeel! are encouraging shoppers to make checking their boobs, pecs and chests as normal as their weekly shop, in a new marketing and awareness campaign from creative agency Havas London. The Real Self-Checkout – part of Asda’s long-running charity partnership Tickled Pink, now in its 26th year – highlights the fact that regularly checking your chest and being aware of the signs and symptoms of breast cancer, could help save your life. It turns ubiquitous supermarkets self-checkouts into real ones, with in-store ambassadors raising awareness while customised receipts complete with a ‘bra code’ icon, will be used across Asda stores throughout the month. The campaign also includes in-store point-of-sale displays, car park banners and checkout prompts on Asda.com, as well as film, print, radio and social ads, featuring lines such as ‘Self checkouts could save you more than time’, and ‘Make sure your shopping isn’t the only thing you checkout today’. Created by Havas’ Rosie May Bird Smith, the campaign – which aims to raise awareness and funds for breast cancer charities Breast Cancer Now and CoppaFeel! – also includes a comedic 40” film about one particularly lively Asda checkout, which takes it upon itself to remind an unassuming customer of the importance of a ‘real self checkout'. It is part of the Asda Tickled Pink campaign, which sees the supermarket work with charity partners Breast Cancer Now and CoppaFeel! to raise funds for breast cancer treatments, vital education and life-changing support. Together, they’re putting breast cancer awareness on everyone’s list. The annual campaign is the longest running UK corporate charity partnership and over the past 26 years has raised over £77 million.
Credits Other credits

Head of Design: Lorenzo Fruzza

Designer: Darta Losane, Sarah Butler, Morgan Shipley, Sam Adams

Managing Partner: Dave Owen

Senior Account Manager: Kirsty Warren

Head of Strategy: Britt Iversen

Strategy Director: Flo Sharp

Planner: Ryan Shoesmith

Production

Global Head of Content: Katie Keith

Production Manager: Femi Anderson

Focus Puller: Rory Hern

Clapper Loader: Usmaan Arshad

Key Grip: Ben Thomas

DIT: Adam Javes

1st AD: Steve Wingrove

Gaffer: Leopold Naessens

Spark: Gregory Britten

Production Designer: Jenny Dee

Casting: Garrett Casting

Wardrobe: Amanda Bird

Hair and Makeup: Nathalie Abensur

Runner: Charlotte Gardiner, Tyson Douglas

Post Production: Havas Studios

Post Producer: Rosie Everett

Editor: Jamie Munton

Grade: Tim Smith @No.8

Sound: George Castle @No.8

Head of Operations: Karen Noden

Colourist: Tim Smith

Camera: One Stop Films

Lighting: SHL Film & TV

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