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Web Film

GrabCar: Sorry


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In the Philippines, Grab is the primary ride-hailing app used by people. In December 2022, one of the busiest times as people were prepping for the holidays, customers had unpleasant experiences with Grab due to the scarcity of available cars. This resulted in delays in their arrival. Because of this underperformance, customers started abandoning the app.


Intent on winning customers’ hearts once again, Grab made an effort to regain their trust. Grab increased their fleet to better accommodate the growing demand for their cars.


To drive customers back to Grab, we campaigned their improved service with a film called ‘Sorry.’ It latches on to the behavior of Filipinos booking early before they even prep because they’re used to Grab’s slow acceptance rate. But as demonstrated in the film, because the service has improved, the cars arrive earlier, leaving them unable to finish their preps.
Credits Other credits

CLIENT: GRAB



Regional Head of Marketing & Brand: Sulin Lau

Country Marketing Head: J-anne Aruta

Head, Marketing for Mobility and GrabFin: Bea Bravo

Marketing Manager, 4W Mobility and GrabFin: Maggie Bongon

Asst. Marketing Manager, 4W Mobility: Nikki Cortez

Creative Group Lead: Ogy Yap



PRODUCTION HOUSE: Arcade Film Factory



Director: Marius Talampas

EP: Paula Collado

LP: Mara Bernaldo

DOP: Zach Sycip

AD: Sunny Dumayas

PD: Timi Dominguez

Caster: Carlos Lapira

PM: Kristine Aguilar

Staff: Daryl Caca/ Kat Quirimit/ Lykah Peconcillo

Offline: Alvin Chan

Grading: Barebones/ Verge

Online: Neil Mendoza



AUDIO HOUSE: Hit Productions



Arrangement : Arnold Buena

Vocals: Mike Libot

Guitar: Mike Villegas

Bass : Angelo Villegas

Drums : Junjun Regalado

Post Mix: Vener Ariston

Vocal Producer: Jingle Buena

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