Web Film
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In the Philippines, Grab is the primary ride-hailing app used by people. In December 2022, one of the busiest times as people were prepping for the holidays, customers had unpleasant experiences with Grab due to the scarcity of available cars. This resulted in delays in their arrival. Because of this underperformance, customers started abandoning the app.
Intent on winning customers’ hearts once again, Grab made an effort to regain their trust. Grab increased their fleet to better accommodate the growing demand for their cars. To drive customers back to Grab, we campaigned their improved service with a film called ‘Sorry.’ It latches on to the behavior of Filipinos booking early before they even prep because they’re used to Grab’s slow acceptance rate. But as demonstrated in the film, because the service has improved, the cars arrive earlier, leaving them unable to finish their preps.
CLIENT: GRAB |
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