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Morning Fresh: Dirty Cowboy

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To highlight the dishwashing power of Morning Fresh, DDB Group Melbourne has developed a range of dishes that when submerged in hot water, magically transform from super dirty to super clean in seconds.

To help launch this new promotion, a series of cheeky viral films were produced that showcased the dishes' filthy and clean sides.

This multi-media campaign also uses web, point of sale and interactive executions (including a Facebook quiz and a 'Dirty Message' the user can design themselves) to bring the Dirty Dish range to life.
Credits Other credits

Production House Producer - Peter Masterton

Sound: Dylan Stevens - Risk Sound

Group Business Director - Michael McEwan

Senior Account Manager - Livia Montalto

Account Executive - Georgia Newton

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